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New Mobile Players To Watch in 2007
Posted: 03-Jan-2007 [Source: IDC]

[IDC offers its list of 10 emerging mobile companies to watch in 2007.]

Framingham, MA -- Mobile services, applications and devices continue to be one of the most rapidly evolving areas of communications, content, entertainment, and enterprise connectivity. Some of the most interesting companies that are poised to potentially play larger roles in the mobile industry are small companies that few people have heard of. Smaller companies are often hotbeds of creativity, new thinking, and innovation, but are often unknown within an industry sector that can appear dominated by relative behemoths. This annual IDC study highlights 10 small mobile companies that IDC analysts collectively believe have the potential to have a market impact disproportionate to their current size.

The companies that IDC has chosen to highlight as emerging players to watch for 2007 are (in alphabetical order) Dexterra, Firethorn, GoGoMo, GrandCentral Communications, InnoPath, iSkoot, JumpTap, mFormation Technologies, Sonic Branding Solutions, and TeleNav.

The companies IDC has chosen to highlight for 2007 echo four broad strategies or attributes: companies looking to create new markets and industry sectors through new capabilities or combinations of capabilities that already exist; companies developing new ways to address existing or near-future customer and industry needs; companies that see market challenges in terms of business opportunities and are clearly articulating how to address these challenges; and, even though they are currently small, companies that have the potential to both grow and play larger roles in the broader mobile industry over time.

The role that smaller companies are playing in driving the wireless markets continues to be one of the brightest stories of wireless and is set to continue into the future. The last 12 months have shown that the increasingly rapid evolution of the wireless ecosystem and marketplace continues to create many market opportunities for smaller companies that can effectively address issues in the multimedia, content, data, integration, application-enabler, and enterprise markets.

"Collectively, the outlook for these emerging wireless players is bright when set against the backdrop of the rapidly evolving wireless ecosystem and marketplace, evolving market strategies of larger wireless players, increasing reliance upon mobile by enterprises, and the overall trend of wireless becoming ever more central to ever more subscribers as the "third screen" in their lives," says Scott Ellison, vice president, Wireless and Mobile Communications at IDC.

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