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SanDisk intros Memory Stock Micro Product line for Sony Ericsson phones
Posted: 09-Jan-2007 [Source: SanDisk]

[SanDisk introduced the Memory Stick Micro (M2) storage card lineup for use with Sony Ericsson's new handsets. The new M2 cards are available in 2 GB, 1 GB and 512-megabyte.]

Las Vegas -- SanDisk Corporation introduced the Memory Stick Micro (M2) product line -- an ultra-thin, removable storage card for use with Sony Ericsson's latest generation of slim line, multimedia mobile phones like the Cyber-shot and the Walkman series phones. The SanDisk M2 cards are available in 2-gigabyte (GB1) -- the market's highest capacity M2, followed by the 1GB and 512-megabyte (MB2).

SanDisk M2 memory cards are ideal for users requiring expandable storage for more music, videos and quality photos. The M2 2GB holds up to 500 MP3 songs, 640 minutes of MPEG4 video or up to 4800 photos3.

The M2 mobile cards are shipping in January to retailers worldwide, with the release in Japan scheduled later in the quarter. Suggested U.S. retail pricing: 2GB - $119.99, 1GB - $54.99, 512MB - $44.99.

The SanDisk M2 card line is designed for use with M2 supported handsets and also includes an adapter for use with Memory Sick PRO Duo devices such as cameras and game modules. The SanDisk M2 will plug into the Sony Ericsson K610, K800, K790, M600/608, V630, W300, W710, W712, Z530, Z550, Z710, and Z712 mobile phones. When coupled with its PRO Duo adapter, the M2 is also compatible with the D750, K750, P910, P990, V800, W700, W800/810, W850, W900, and Z800.

Memory Stick Micro was co-developed by SanDisk Corporation and Sony Corporation to meet the growing storage needs of highly compact, multimedia mobile phones. M2 is designed as an externally removable media with a controlled eject function and side notch to prevent it from accidentally falling out. Its edges are slotted lengthwise to allow for more slim-line designed connectors to reduce space in the host device. M2 operates at dual voltage -- 1.8V for Sony Ericsson's new line of mobile phones and 3.3V for Memory Stick PRO Duo compatible products.

M2 measures 0.59" (L) x 0.49" (W) x 0.05" (H), making it the second smallest flash memory media in the world, behind the microSD, which SanDisk pioneered.

SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half of its sales outside the U.S.

1 1 gigabyte (GB) = 1 billion bytes

2 1 megabyte (MB) = 1 million bytes

3 Approximations based on 4-minute songs at 128 kbps MP3 (music), 1-minute clips at 384kbps (video), and compressed JPEG images on 2MP camera (photos). Actual numbers may vary.

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