The 12th Annual GSM Association Global Mobile Awards were announced last night in Barcelona at a spectacular event that showcased the best of the mobile world.
Hosted by the inimitable presenter, commentator and comedian Clive Anderson, the Gala night at Barcelona's National Palace was a celebration of the new creative forces in mobile from around the globe.
The stars of the night were the 2007 Global Mobile Awards winners, whose achievements provide an insight into the services, devices and innovation that are taking the mobile industry forward. The two-phase evaluation and judging process, carried out by some of the most distinguished, independent journalists, analysts and academics that focus on the mobile industry, proved that the bar is being raised ever higher in terms of competition and differentiation.
Rob Conway, GSMA CEO, said: "The Global Mobile Awards provide a tantalising view of the future of our industry. We had a record number of applications for this year's awards. In fact, we had 600 submissions spanning a breadth and depth that is truly amazing, reflecting the new era of mobile. In this new era, we are rocketing to three billion mobile connections, and this growth is being driven by innovation in new services, applications and ever richer mobile content. My congratulations to the winners."
"Innovation is the life blood of any industry, and even more so for mobile," he added. "Thus we must continue to identify, support and recognize the mobile innovators.
THE 2007 GLOBAL MOBILE AWARDS WINNERS
CATEGORY 1 - MOBILE INNOVATION Category 1a Most Innovative Mobile Application or Content Award
WINNER ShoZu Mobile MultiMedia Delivery Platform
Category 1b Most Innovative Technology
WINNER Polymer Vision Rollable Displays
CATEGORY 2 - MOBILE ENTERTAINMENT
Category 2a Best Made for Mobile Game
WINNER I-play The Fast and the Furious(TM): Tokyo
Category 2b Best Made for Mobile Music Service
WINNER Vodafone Vodafone-MeinPC
Category 2c Best Made for Mobile Video Service
WINNER marblemedia, NFB and Bravo! FACT
Shorts in Motion: The Art of Seduction
Category 2d - Best Made for Mobile Infotainment for Sports & News Content
WINNER EMPICS Ltd GameOn
CATEGORY 3 - MOBILE SERVICES
Category 3a - Best Mobile Enterprise Product or Service
WINNER Telepo Ltd Fixed-Mobile Convergence Solution
HIGHLY COMMENDED Orange PCS Ltd Business everywhere
Category 3b - Best Mobile Messaging Service
WINNER 3UK Windows Live Messenger from 3's X-Series
CATEGORY 4 - BEST MOBILE HANDSETS
Category 4a - Best GSM Mobile Handset or Device
WINNER Samsung Electronics Co Ltd SGH-D900
Category 4b - Best 3GSM Mobile Handset or Device
WINNER Sony Ericsson K800 Cyber-Shot (TM) phone
HIGHLY COMMENDED Samsung SGH-Z560
CATEGORY 5 - MARKETING AND PROMOTION
Category 5a - Best Broadcast Commercial
WINNER Turkcell 'Turkcell-im came, boredom's gone'
HIGHLY COMMENDED Ancel Baby's Berp
Category 5b - Best Mobile Advertising
WINNER Qwikker Virgin Mobile V-Festival
CATEGORY 6 - BRIDGING THE DIGITAL DIVIDE
Category 6a - Best Use of Mobile for Social & Economic Development
WINNER GrameenPhone Ltd Healthline
Category 6b - Best Ultra Low Cost Handset
WINNER Motorola MOTOFONE F3
CATEGORY 7 - BEST TECHNOLOGY
Category 7a - Best Radio Access Product or Service
WINNER ip.access femto3G
Category 7b - Best Network Quality Initiative
WINNER CommProve Ltd Netledge 3G Radio QoS
Category 7c - Best Service Delivery Platform
WINNER mFormation Technologies mFormation Service Manager (MSM)
Category 7d - Best Billing or Customer Care Solution
WINNER IDEA Cellular Ltd CARE - SMS based Self-Service Solution
Category 7e - Best Roaming Product or Service
WINNER TECORE Wireless Systems TECORE Over-the-Air Local Prepaid Roaming Service
Qualcomm is the Platinum Sponsor of the 2007 Awards. The Mobile Innovation Forum is sponsored by Ericsson, the Mobile Entertainment category is sponsored by Musiwave, The Marketing and Promotion category is sponsored by Nortel, and the Best Handsets category is sponsored by GCF. Awards media partners are RCR Wireless, Questex, Red Herring, CNBC, Fortune, Variety, the Wall Street Journal, Mobile Europe, fierce wireless, Mobile Communications International, European Communications, Charged, Telecomasia, and TelecomTV.