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Mobile interface launches for
Posted: 27-Feb-2007 [Source: EduCel]

[EduCel announces the launch of a WAP interface for users of its site (Where Enterprising Minds Get Their Wings).]

Emeryville, CA -- EduCel, LLC, a pioneer and a leader in technology that accelerates learning and supports performance at the time of need, today announced the launch of its mobile interface for (Where Enterprising Minds Get Their Wings(TM)).

Small-to-Medium Business (SMB) professionals actively looking to increase the odds of success in their favor now have a more efficient option to locate, understand and apply best practices for important business tasks -- any time, any place.

"It's all about the utility of knowledge," says Evan Berglund, CEO of EduCel and "High stakes negotiations, a thorny audit, or in the field disciplining an employee -- whatever important business tasks our users are involved in, wherever they might be, the mobile interface at now makes it even easier to get the upper hand, on demand."

Based on the cognitive sciences and the methodology used by experts for their own prep, the core technology on (the Will-it-Fly Dynamic Knowledge Transfer System) was developed to speed up the process of understanding and fill knowledge gaps in real-time, without the slowdown and frustration that comes with having to go through extraneous material.

"The old model of, A) learning, B) remembering and C) applying is no longer competitive in the business world," says Berglund. "Now the game is to 'locate, understand, and apply' -- all at the same time -- regardless of physical location."

By focusing on the utility of knowledge to help SMB professionals avoid the failure that frequently accompanies new undertakings, has experienced significant growth in its user base since the site launched in June of 2006. "The mobile interface is the logical next step in our continuing efforts to shift the focus from sifting, surfing and having to guess at the validity of information, onto dynamic technology that supports discovery and understanding at the time of need," says Berglund.

In tests and real-world use, the Will-it-Fly DKTS (Dynamic Knowledge Transfer System) technology is consistently rated by users as easier to use and more useful than other knowledge transfer tools, such as articles, manuals and tutorials.

Now, with more than 7,200 cognitive prompts (diagnostic questions) and 1,250+ educational briefs covering major tasks in the categories of Accounting, Entrepreneurship, Finance, Human Resources, Insurance, Legal, Marketing, Operations, and Product available on mobile devices, offers an unparalleled service to entrepreneurs and SMB executives on the go.


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