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DMB Adoption Rate More than 50% in South Korea
Posted: 08-Mar-2007 [Source: ROA]

[ROA Group's new report looks at mobile device convergence in South Korea and finds the Digital Multimedia Broadcasting (DMB) adoption rate is more than 50%.]

Seoul -- In the latest report titled Mobile Device Convergence in South Korea, ROA Group has analyzed the handsets launched in South Korea during the second half of 2006 (Q3 & Q4). For the report 60 handsets by 6 manufacturers, such as Samsung, LG, Pantech&Curitel, Motorola, SKY and KTFT were analyzed. The report provides detailed information on monthly sales volume by manufacturers, major trends in the South Korean market in terms of handset design, memory, the adoption rate of Bluetooth, Video Telephony, VOD, DMB and Commerce and Banking, among the others.

In terms of form factor, the report found out that slim phones continue to be popular in the South Korean market, while at the same time slider type handsets seem to be decreasing compared to the previous period. The average handset launch price has also increased compared to Q1 and Q2, 2006 and more and more high-end handsets have been released in South Korea. 2.0 Mega Pixel camera has widespread and the installment of Bluetooth seems to be increasing. At the same time the LCD size has become bigger in general and there are differences in the adoption of external and internal memory by the main manufacturers in South Korea, Samsung and LG. While Samsung is focusing on external memory, LG is focusing on internal memory. The Digital Multimedia Broadcasting (DMB) adoption rate is more than 50% in South Korea and there has been an increase in Video on Demand (VOD) function as well. During the second half of 2006, Commerce and Banking functions decreased compared to the previous period but these are expected to increase during 2007 as more and more HSDPA handsets will be launched in South Korea.


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