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EMOBILE launches the EM-ONE handset and flat-rate HSDPA Mobile Data Service in Japan
Posted: 19-Mar-2007 [Source: EMOBILE]

[Japan's EMOBILE launches its flat-rate HSDPA mobile data service March 31 along with the EM-ONE mobile data device from Sharp. ]

Tokyo -- EMOBILE Ltd. commences its mobile broadband data service in the metropolitan areas of Tokyo, Osaka, Nagoya from March 31, 2007. EMOBILE offers flat rate mobile broadband data service, including full Internet access from PCs.

"EM Mobile Broadband" adopts 3.5G HSDPA technology in all of its service areas. The service offers 3.6Mbps maximum downlink speed and 384kbps maximum uplink speed.

The price per month flat rate without any data limit at speeds of 3.6Mbps for PDAs, laptops and PCs is YEN 4980 (US$ 43, EURO 32).

"EM-ONE" Handset -

"EM-ONE" is the next-generation mobile broadband device, which is designed to deliver a high-speed, always-on broadband environment as an alternative to a personal computer. EM-ONE adopts Japan's first W-VGA (800 X 480) under Windows Mobile 5.0 environment, and is also equipped with a 4.1 inch liquid crystal large screen. Furthermore, EM-ONE is equipped with the same keyboard structure as PCs (QWERTY keyboard), and has only 18.9 mm in width, which is considered to be one of the most slim mobile terminals with QWERTY keyboard in Japan.

EMOBILE, Sharp and Microsoft closely worked together from the basic planning stage, thus developing various functions that are released for the first time in Japan. The three companies plan to continue their alliance in the future to promote marketing in the growing mobile broadband market. Supported by the cutting-edge technology of Sharp, who is Japan's leading vendor in mobile device development, and Microsoft's technology, which combines Internet broadband communications and mobile device, EMOBILE launches its first strategic mobile handset EM-ONE. EM-ONE was named after EMOBILE as a new mobile handset, which satisfies the needs of mobile data communications for both private and business purposes.

EM-ONE Key Features:

-Dual High-speed Data Communications: HSDPA and Wireless LAN, EM-ONE supports EMOBILE's HSDPA communications service with a maximum downlink speed of 3.6Mbps*1. In addition, EM-ONE has the built-in IEEE802.11b/g compliant wireless LAN feature. It can also be used as a high-speed communications modem for PCs when connected to a PC with a USB cable.

-One-segment Broadcasting: EM-ONE supports one-segment broadcasting without any additional equipment.

-Wide Display: EM-ONE incorporates the industry's first*2 4.1 inch W-VGA (800X480 dot) high definition ASV LCD*3. Most PC websites can be viewed without horizontal scrolling. One-segment broadcasting widescreen programs can also be viewed.

-18.9mm-thin Mobile Device: Superior in mobility, EM-ONE is the first mobile communications terminal in Japan with QWERTY keyboard and has only 18.9mm in width.

-Three-operation Style "Dual Slide": EM-ONE adopts the new-concept "Dual Slide Mechanism", by which the operation panel can be opened and closed either horizontally or vertically. Users can select three operation styles according to their usages: "Control Style", "Input Style", and "View Style".

-Built-in Digital Camera: EM-ONE has the built-in CMOS digital camera (1.31 mega pixels). Close-up, photo and video features are available. QR and JAN codes are also supported.

-Excellent Usability: EM-ONE has a mouse-like pointing device. With the newly developed "Net Walker", users can view their favorite websites by simple operations of the scroll wheel, such as rotating or stopping. Home menu is also provided to store favorite applications and operate them by one touch.

-Touch Panel Operation: EM-ONE has "Touch Panel Operation", by which simple operations can be made using a stylus pen. Touch panel display also allows smooth display and improves usability.

-PC Email Address: EM-ONE supports PC email addresses, by incorporating Microsoft OutlookMobile email software which uses POP, and SMTP*5. Users can send and receive email messages with attachments. In addition, EM-ONE installs Sharp's original email software "SH Mail", which improves the usability to send, receive and manage email.

-PC Documents: EM-ONE installs Windows Mobile 5.0, which supports mouse, pointing devices, QWERTY keyboard, as well as data reading for Power Point, PDF files, and data editing for Exceland Word files. Internet browsing software, Internet ExploreMobile reinforces various software functions, such as enhancing operability and high-resolution display. EM-ONE also installs Opera Mobile Internet browser, which allows multiple page tab display.

-USB Peripheral Devices: EM-ONE is equipped with USB port, which support USB peripheral devices for Windows Mobile, such as keyboard and mouse *6.

-Presentation: EM-ONE displays presentations on a big screen, by connecting to an LCD projector using an (optional) RGB adapter.

-Built-in BluetoothTM: EM-ONE has built-in Bluetooth, which allows wireless connection with other EM-ONE or Bluetooth compliant peripheral devices (such as keyboards) *7 within its 10m range.

-Synchronization: EM-ONE allows users to synchronize their data with PCs by using the ActiveSync feature. Moreover, EM-ONE can simultaneously synchronize with PC and charge its battery pack, by using an optional cradle.*8

-Comfortable and Stress-free Operating Environment: EM-ONE adopts "MarvellPXA270 application processor 520MHz"as its CPU. The processor has multimedia processing and low power consumption features for PDAs and mobile phones. EM-ONE also adopts Flash memory and RAM (512MB and 128MB), which enables a comfortable operating environment.

*1 Numbers are theoretical maximum downlink speeds, and do not indicate actual transmission speeds.

*2 As of February 19, 2007, Handsets with Windows Mobile within Japan

*3 ASV - Advanced Super View, which is suitable for playback of animation and static pictures requiring high definition display, offering an excellent response with high contrast.

*4 Computer keyboard setting. The name derives from the first six letters on the top row of letters on a keyboard.

*5 POP is a protocol used to receive email messages from the server on which the messages are stored on the Internet or Intranet. SMTP is a protocol to send and/or forward email messages. These are currently the most widely used protocols.

*6 Cable adapter is necessary, and not all USB equipment is supported.

*7 Not all wireless connections with Bluetooth equipment are supported.

*8 While the unit is being charged by its cradle, or while watching TV with it placed in its cradle, it is not possible to charge the battery pack and large capacity battery pack at the same time.

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