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LG's Prada wins prestigious European design award
Posted: 19-Mar-2007 [Source: LG]

[LG announces its Prada handset has been chosen the 'Best of the Best' for 2007 by the red dot Design Awards committee. red dot Design Award, along with IF Design Award, is one of the most prestigious industrial design awards in Europe.]

LG Electronics(LG), a leader in consumer electronics and mobile communications, was again lauded this year by the red dot Design Awards committee at this year's red dot Design Awards 2007, as it took home over two dozen awards, including the event's highest recognition.

LG received awards in 29 categories including the 'Best of the Best' award for PRADA Phone by LG, its full touch screen handset which has already created a worldwide buzz. LG's accolades eclipsed its total of 20 awards received at last year's event, when it also won two 'Best of the Best' awards.

Sang Young Shin, the head of LG Electronics Corporate Design Center, said, "LG has proven our design expertise through recognition from this prestigious design organization for the past several years. With this momentum, we will solidify our commitment to emotive product design."

The PRADA Phone by LG (LG-KE850), the world's first full touch screen interfacephone and winner of red dot's 'Best of the Best' award was co-developed by mobile communications leader LG Electronics and famed design house PRADA. The unique handset is the perfect balance between LG's leading mobile communications technology and PRADA's unsurpassed design capabilities.

Other award-winning products of LG include SHINE phone, both slide and bar types, steady-selling SolarDOM, Lightwave Oven, 'Art DIOS' side-by-side Refrigerator, LCD TV, Plasma TV, all three models of Fantasy Monitor, Touch Screen MP3 Player and many more.

red dot Design Award, along with iF Design Award, is one of the most prestigious industrial design awards in Europe. The gala award ceremony will take place on June 25, 2007,in the Essen Aalto Theatre in Essen, Germany. The award-winning entries will be exhibited in a special exhibition titled "Design on Stage. - Winners of red dot Award: Product Design 2007" from June 26 through July 23, 2007, in the red dot design museum in Essen. The red dot design museum houses the largest permanent exhibition of contemporary design in the world.

Last year LG already broke industry records by winning in 20 categories at the red dot design awards and 11 categories at the prestigious iF Design Awards. Some products that propelled the company to the top were its wall-mounted projector, dual-core widescreen notebook PC,industry darling and best-selling handset LG Chocolate. The wall-mounted projector and dual-core widescreen notebook PCdid especially well, winning red dot's 'Best of the Best' design award in 2006. The company also won the 'Design Team of the Year 2006' of red dot design award for its focus on design management. This was only the second time that the design department of an Asian company has won red dot's 'Radius' Trophy.


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