Amp'd Mobile announced today that it has launched in Japan and Canada, making its popular, exclusive entertainment content available to more than 30 million mobile users around the world.
The Los Angeles-based company, which launched on US shores in December 2005, launched in Japan on March 1 via a new portal service designed exclusively for KDDI subscribers. Amp'd Mobile celebrated its launch in Canada yesterday with an Amp'd Studio Sessions(TM) recording from EMI Music Canada artists Pride Tiger. The Pride Tiger Amp'd Studio Sessions(TM) streamed live on Amp'd handsets and will be available on the Amp'd Live(TM) entertainment service at a later date as a mobile EP.
Much of the outrageous original and exclusive content for which the company has become known in the US is available to Amp'd Mobile's international audiences. Additionally, the Amp'd Mobile international facilities house production studios in which to create original content tailored for the local markets.
For example, Amp'd Mobile-Japan debuted its first Amp'd Original Presentation(TM) on March 9. Boston Gyro: The Big League Report provides real-time baseball reports covering Japanese players in the US from sportswriter Dan Shaughnessy of The Boston Globe. All Amp'd Japan content is delivered in Japanese or in English with Japanese subtitles specially designed for mobile phone browsers. In Canada, clients are able to access content in both French and English.
Last month, Amp'd Mobile-Canada announced an exclusive partnership with MuchMusic in which the music station will offer mobile Video on Demand (VOD) content, live streaming of MuchMusic, MuchVibe and MuchRetro channels, and looped performances from hit Much shows like Intimate & Interactive and Live@Much on the Amp'd Live(TM) service.
Amp'd Mobile-Canada has also announced partnerships with MusiquePlus and Musimax which will allow Amp'd Canada to tap into the French speaking market. Other content announcements from both markets are expected shortly.
Amp'd Mobile's focus on the 18 to 35 year old demographic has created a unique opportunity to expand the Amp'd Live(TM) service internationally, company executives say. "Young people in Tokyo have a lot in common with kids in Toronto and Toledo," says Bill Stone, president of Amp'd Mobile. "Technology and pop culture have brought the mobile generation together. Amp'd is the only mobile entertainment service offering a wide spectrum of content that appeals to this crowd." Stone predicts that by the end of this year, more people will access Amp'd Live(TM) outside of the US than within.