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Mobile ESPN gets recycled
Posted: 16-May-2007 [Source: Verizon Wireless]

[Verizon Wireless becomes the only wireless provider to offer ESPN MVP.]

Basking Ridge, NJ and Bristol, CT -- Beginning today, Verizon Wireless will be the only wireless service provider to offer ESPN MVP, the sports fan's mobile, on-demand link to news, scores and more, developed from the ground up by ESPN, the Worldwide Leader in Sports.

ESPN MVP gives V CAST subscribers access to wireless sports information content and services, such as SportsCenter video highlights; alerts for scoring updates, breaking news and more; ESPN Gamecast, with comprehensive scoreboards and play-by-play detail; and news on players, teams and leagues. ESPN MVP also offers features exclusive to Verizon Wireless V CAST subscribers, including fantasy team management, so customers can update players and teams and make changes to fantasy team rosters while on-the-go; select ESPN Insider content; and ESPN Bottomline. This unmatched lineup is available exclusively to Verizon Wireless monthly V CAST subscribers, at no additional cost.*

V CAST subscribers can also customize ESPN MVP on their wireless handset based on favorite teams, players and columnists, making it easier than ever to get personalized updates while on-the-go.

Mike Lanman, vice president and chief marketing officer for Verizon Wireless, said, "This relationship represents the combination of two best-in- class brands and services - ESPN, with the best sports content, and Verizon Wireless, operator of the best wireless network. The result is an unmatched service that gives sports-hungry fans a 24/7 connection to the sports information and entertainment they crave. Whether they want text alerts on changing game scores and sports news, or want to be immersed in a complete multimedia experience with V CAST, it's all there with ESPN MVP and Verizon Wireless."

"When we initially created this application for Mobile ESPN last year, data usage and customer satisfaction with ESPN's mobile content were extraordinary," added Salil Mehta, executive vice president, ESPN Enterprises. "Now, with more robust features than ever before, the re-branded ESPN MVP is poised to deliver an unbeatable wireless experience through Verizon Wireless, reaching millions of casual fans and avid sports enthusiasts alike through the mobile platform."

ESPN MVP Content

With ESPN MVP, customers have easy access to the hottest, real-time sports content available anywhere, including:

- News and Stats

- All topical sports news and information, including breaking news and comprehensive scoreboards for professional and college sports leagues

- Hot Corner: A single destination featuring the latest news and updates on special events - Alerts for scoring updates, breaking news, special events and more

- Player Tracker: Stats, news and bios on up to 15 specific players

- Team schedules, rosters, injuries and more

- Info Here and Now

- ESPN Bottomline: Scrolling ticker with constantly updated sports scores and news

- ESPN Gamecast: Comprehensive scoreboards featuring previews, recaps, box scores, scoring summaries and stats

- Editorial Content

- ESPN Columnists: ESPN MVP users can get direct, wireless access for up to three favorite ESPN columnists - SportsCenter and PTI video highlights

- Fantasy Sports

- Fantasy Team management with ability to track players and manage ESPN.com fantasy rosters - Fantasy sports-focused editorial content with news, information and timely advice

ESPN MVP Pricing and Availability

Verizon Wireless customers with select phones can download ESPN MVP for free if they subscribe to the Verizon Wireless monthly VPak. For $15 monthly access, the V CAST VPak includes unlimited basic V CAST Video clips, access to Mobile Web 2.0(SM) and ESPN MVP. Subscribers to the V CAST VPak do not incur airtime charges when using V CAST Video, V CAST Music, Mobile Web 2.0 or Get It Now applications. ESPN MVP is not available to Verizon Wireless customers opting for daily V CAST subscriptions.

ESPN MVP is initially available on the LG Chocolate, the LG VX8300, LG VX8600, the Motorola RAZR V3c and V3m and MOTOKRZR K1m. Verizon Wireless expects to offer ESPN MVP on additional phones in the coming months.

For more information about ESPN MVP from Verizon Wireless, visit www.verizonwireless.com/espn.

* Optional alerts are available at an additional charge.

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