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Who's going to buy an iPhone?
Posted: 08-Jun-2007 [Source: Soutions Research Group]

[Digital Life America has released an iPhone buyer profile based on a recent on-line survey. The likely candidate is a 31 year old male college graduate living in NY or CA, a T-Mobile subscriber, doesn't own an iPod, and has an annual income of $75,600.]

Digital Life America -- SRG released an iPhone Analysis profile those those 'definitely' interested in buying at iPhone at $499.

- Male 72%, Female 28%

- Average age 31: 31% 15-24, 32% 25-34 31% 35-49, 6% 50+

- 58% graduated college

- 43% of total buyers live in New York or California

- % Interested in buyphing iPhone by current carrier: 15% T-Mobile, 2% AT&T, 7% Spring, 4% Verizon

- 48% of potential buyres do not own an iPod currently

- Average household income of iPhone buyers is $75,600, 26% higher than the national average


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