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LG and Samsung Phones Lead in Advanced Mobile Entertainment Features
Posted: 13-Jul-2007 [Source: Parks Associates]

[Parks Associates reports LG and Samsung phones lead the way in U.S. for advanced entertainment features--12% and 11% respectively for mobile TV features compared to 8% for Motorola and 0% for Nokia.]

Dallas -- LG and Samsung are the top mobile-phone brands in the U.S. for advanced entertainment features, leading competitors Motorola and Nokia in adoption of phones with support for mobile TV, music, and games, according to Mobile Entertainment Platforms and Services (Second Edition), a new consumer study from Parks Associates. Among owners of LG and Samsung phones, 12% and 11% reported having mobile TV features, respectively, compared with 8% of Motorola owners and 0% for Nokia owners.

"South Korea leads the world in adoption of mobile entertainment features and services," said Yuanzhe (Michael) Cai, director of broadband and gaming, Parks Associates. "Korean phone manufacturers have been able to take that experience and translate it into success in the American market, balancing good designs and advanced feature sets with reasonable costs."

Among the four leading brands, Motorola ranks third overall, and Nokia lags significantly in advanced entertainment features. Only 6% of Nokia phones support purchase of music tracks, compared with 22% and 20% of LG and Samsung phones, respectively.

"Nokia needs to introduce more advanced phone models if it is to succeed in the high-end and midrange markets," Cai said. "The challenge is even more acute now that the Apple iPhone is stirring up competition in the premium handset market."

Mobile Entertainment Platforms and Services (Second Edition) is a consumer survey of 2,000 Internet users ages 13 and older regarding their ownership and usage of mobile and portable devices. This study tests a variety of new mobile applications and business models and explores consumer interest in convergence mobile platforms such as the iPhone, fixed-mobile convergence applications, mobile broadband, and embedded portable CE devices.

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