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Sprint expands Mobile Social Networking and Social Mapping services
Posted: 17-Jul-2007 [Source: Sprint]

[Sprint is making Anthem's social networking platform available on select Sprint phones as well as 'loopt's' GPS social mapping service.]

San Diego and Mountain View, CA -- Intercasting Corporation, a leading mobile media company, today announced ANTHEM(TM), an innovative mobile social networking platform, will be available on select Sprint phones. ANTHEM enables wireless carriers to offer any web-based social networking and community sites they choose to bring social networking to their mobile subscribers. Sprint will be the first wireless carrier to offer ANTHEM, which will allow customers to easily access popular social networking sites such as LiveJournal, Rabble, Vox and Xanga.

The ANTHEM platform provides a web-like, media-rich interface that will give Sprint customers a fully branded and customized pocket version of their favorite social networking service that is surprisingly functional yet easy to use. No matter which social networking provider they choose, a consistently simple user interface will make it easy to view photos, send and receive messages, post comments, search profiles and more.

Mobile access to LiveJournal, Rabble, Vox and Xanga through the ANTHEM client will be available starting next week on select Sprint phones for $2.99 each per month, plus standard data charges. To enjoy any of these social networking sites, Sprint customers should go to the mobile Web on their phones, select Messaging, select Social Zone and then choose the service they wish to download. Once downloaded, customers simply enter their existing username and password for that community.

LOOPT:

loopt today announced the first-ever launch of a social mapping service on a major U.S. carrier. Sprint customers nationwide can now find and connect with friends using loopt(TM). loopt uses the GPS capabilities on select Sprint phones to facilitate real-world interaction between friends and put an end to frustrating missed connections. Friends are now able to share their location and status messages, send proximity-based messages and view geo-tagged photos and content on-the-go using loopt on select Sprint phones.

"The most common mobile question in the world is 'Where are you?' and we're excited that loopt will be able to answer that question for Sprint customers who choose to participate," said loopt chief executive officer and co-founder, Sam Altman.

loopt is the only social mapping service that can automatically update the location of everyone in a user's private network of friends and display that information directly on a map on the phone. loopt even sends an alert when a friend is near, putting an end to missed connections in the mall, at the movies or around town. It also allows users to send messages to groups of friends or send proximity messages to friends when they are nearby, so they never miss an opportunity to meet up.

loopt will be available in the coming weeks on more than 25 Sprint and Nextel phones for $2.99 per month, plus standard data charges.

loopt on Sprint also features geo-tagging capabilities. The service's journaling feature allows mobile users to "geo tag" locations and capture their experiences to share with friends in their private network.

loopt is the social mapping leader in offering effective privacy controls and safety features for end users. For example, loopt is 100% permission-based and users share location information only with their loopt-friends via private networks. In addition, loopt users can easily turn location-sharing on or off at any time on a friend-by-friend basis or for all friends at once. loopt regularly works with organizations such as the Family Online Safety Institute, ConnectSafely.org, Cyber Safety Advisory Board, and is TRUSTe certified.

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