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Alltel Wireless Launches 'mywaves' Mobile Video Service
Posted: 25-Jul-2007 [Source: Alltel]

['mywaves' video service available via Alltel allows customers to access and personalize their web video entertainment for viewing on their mobile phones anytime, anywhere.]

Little Rock, AR -- Alltel Wireless, America's largest network, today announced that it is the first North American carrier to launch mywaves, a mobile video service that allows customers to browse thousands of "Web videos" and watch them from their phones for $3.99 per month.

Customers can easily download the application from their phones via the Alltel Axcess Shop and customize the content by choosing their favorite genres including comedy, sports, health, business, music, technology and more. The application, which provides access to professional programming, user-generated videos and personal videos, allows users to bookmark their favorite sites, so that they can quickly view new content as it is added. Alltel customers can also choose for text messages to be sent to their phones, alerting them when new clips are available in their channels of choice.

"Our customers now have more video viewing options than ever before," said Scott Moody, director of data services for Alltel Wireless. "mywaves gives us the ability to deliver thousands of videos directly to our customers, allowing them to further customize their wireless experience."

"mywaves is the perfect complement to Alltel's video offerings, providing the short-form Web entertainment that appeals to a very different demographic, the mobile youth," said Rajeev Raman, founder and CEO for mywaves. "We're pleased to be working with Alltel to redefine the notion of personalized video entertainment on mobile phones."

mywaves, running on QUALCOMM's BREW solution, is initially available on select Alltel phones including the LG AX8600; Motorola RAZR V3m, V3c, KRZR K1m and e815, and the Samsung u520. The application will be available on additional Alltel phones in the future.


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