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EXPN launches on VZW's V Cast Mobile TV
Posted: 26-Jul-2007 [Source: Verizon Wireless]

[ESPN, MediaFLO USA and Verizon Wireless announce new EPXN mobile TV channel bringing life coverage of the X Games 13 to Verizon Wireless V CAST Mobile TV subscribers.]

San Diego, Los Angeles and Basking Ridge, NJ -- ESPN, MediaFLO USA Inc., a wholly owned subsidiary of QUALCOMM Incorporated, and Verizon Wireless have teamed up to deliver a new mobile TV channel, EXPN on V CAST Mobile TV, that brings all the action of X Games 13 -- including live competitions, behind-the-scenes coverage and commentary -- to mobile phones. EXPN will be available for the duration of X Games 13.

Live coverage starts at 11:30 a.m. Pacific on Thursday, Aug. 2 and concludes at 3 p.m. Pacific on Sunday, Aug. 5. Highlights of previous years' X Games also will be shown on the dedicated channel from July 22 through Aug. 1, and "Best of the X Games" and X Game 13 replays will air Aug. 6-7.

Viewers can expect to see:

-- Live coverage of events provided by ESPN for eight hours each day from Aug. 2-5

-- Everything from practices to qualifying events to event finals

-- A daily "Best of the X Games" segment that will show viewers all of the extreme highlights

-- An ESPN debut of an innovative double box segment during the rally car races, giving fans the opportunity to see the race from each driver's viewpoint as they compete side-by-side

Note that programming is subject to change.

"X Games fans want to see the action as it happens. By teaming with MediaFLO USA to offer this channel through Verizon Wireless, ESPN is reaffirming our commitment to our fans by showing all the extreme action while expanding our multi-platform approach," stated John Zehr, senior vice president, digital media production, ESPN. "Through this dedicated channel, X fans will see Travis Pastrana's practice runs or Shaun White grab big air during the skateboarding finals even if they aren't near a big-screen TV."

Ryan Hughes, vice president of digital media programming for Verizon, noted, "EXPN on V CAST Mobile TV is another example of how Verizon Wireless is harnessing innovation to bring the best in entertainment to our customers. Whether it's the excitement of the X Games or the drama of classic sports rivalries, content from The Worldwide Leader in Sports on V CAST Mobile TV helps Verizon Wireless customers stay informed and entertained while on-the- go."

"This mobile TV first demonstrates how the FLO TV service is changing the way people watch sports," said Dan Novak, senior vice president of programming and advertising, MediaFLO USA. "With insider access to this flagship event, on-the-go sports fans can be a part of the action wherever they happen to be. We're thrilled to be working with ESPN to achieve yet another mobile entertainment milestone -- exclusive, 24/7 mobile coverage of a global sporting event."

The dedicated X Games channel will supplement live coverage of the X Games on ESPN Mobile TV, one of the eight regular channels available on V CAST Mobile TV from Verizon Wireless. The FLO TV(TM) service is provided by MediaFLO USA, which is available to consumers through Verizon Wireless as V CAST Mobile TV. Other channels include CBS Mobile, Comedy Central, FOX Mobile, MTV: Music Television, NBC 2Go, NBC News2Go and Nickelodeon.

V CAST Mobile TV is live in markets from coast to coast, including Atlanta, Chicago, Las Vegas, Los Angeles, New York and Philadelphia. For a complete list and map of available markets, please visit www.verizonwireless.com/mobiletv. More information on FLO TV can be found at www.flotv.com.

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