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MySpace Launches First Mobile Initiative in Canada
Posted: 14-Aug-2007 [Source: MySpace]

[MySpace partners with Rogers Wireless bringing MySpace functionality to Rogers Wireless customers on select mobile phones.]

Los Angeles -- MySpace, the world's leading lifestyle portal, today announced an exclusive partnership with Rogers Wireless, Canada's largest wireless voice and data communications services provider, to offer MySpace functionality to Rogers Wireless customers on select mobile phones. The landmark deal marks MySpace's first mobile partnership in Canada and gives Rogers Wireless customers exclusive access to MySpace Mobile's rich tool set including the ability to edit MySpace profiles, view and add friends, post comments and blogs, send and receive MySpace messages - all from the mobile phone. "It's our goal to offer our users the ability to connect to their MySpace friends in any country, at anytime, anywhere," said Travis Katz, SVP and General Manager of MySpace International. "We're thrilled to partner with Rogers Wireless in our efforts to further on-the-go connectivity across Canada. We're seeing incredible uptake worldwide for MySpace Mobile initiatives and we're excited to bring this functionality to our MySpace Canada community."

"As Canada's leading wireless carrier, Rogers Wireless continues to offer the latest innovations today's youth want in mobile technology. Back-to-school is a very busy social scene, and with MySpace Mobile on wireless phones, customers have even more ways to stay in touch," said John Boynton, SVP & Chief Marketing Officer, Rogers Wireless.

MySpace Mobile on Rogers Wireless provides the most compelling features and functionality of the MySpace global community, translated for an easy-to-use and feature-rich experience on a mobile device, including the ability to:

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