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Alltel to Launch WHERE LBS Application
Posted: 21-Aug-2007 [Source: Alltel]

[Location-based service app WHERE soon to be available to Alltel Wireless GPS-enabled phone customers for $2.99 per month.]

Litt;le Rock, AR -- Whether traveling in their hometowns, or on the other side of the country, Alltel Wireless customers will have access to WHERE(TM), a state-of-the-art location-based service (LBS) application. WHERE, created by uLocate Communications, provides detailed and customized information including maps and directions for thousands of locations, directly to Alltel phones. The application is available for download in Alltel's Axcess Shop for $2.99 per month. The application will initially launch on five phones: The Wafer(TM), The Alltel Hue and u520 by Samsung as well as The Wave and AX8600 by LG.

Alltel Wireless customers who download WHERE on their GPS-enabled phones will be able to easily locate gas stations, shops, restaurants, hotels, parks, golf courses, ATMs, hospitals and schools. WHERE also provides up-to-date information on local events and allows customers to customize the application by providing local weather, news, traffic conditions, directions, ski reports and more.

"Alltel Wireless is committed to providing our customers with the tools and applications that complement their active lifestyles," said Wade McGill, senior vice president of wireless product marketing for Alltel. "WHERE is a perfect fit for our on-the-go customers who seek simple directions to everyday locations whether at home or while traveling."

"We look forward to providing Alltel's customers with the array of location-based content available through WHERE," said Walt Doyle, president and CEO of uLocate. "This launch reinforces our position as the leading LBS publisher, bringing more location enabled content to market than any other developer."

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