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Qualcomm and conVISUAL unveil live, interactive mobile broadcast demo at IBC 2007
Posted: 07-Sep-2007 [Source: Qualcomm]

[Companies demo interactivity applications integrated with televised programming over a mobile broadcast network.]

Amsterdam, IBC 2007 -- Qualcomm Incorporated today announced that it has joined forces with conVISUAL, a leading provider of interactive value-added services, to demonstrate live user interactivity with televised programming on the MediaFLO(TM) platform. Marking an industry milestone, this demonstration showcases interactivity applications tightly integrated with televised programming over a mobile broadcast network. The MediaFLO demonstration with conVISUAL shows how consumers can seamlessly engage with TV shows broadcast to their MediaFLO-enabled mobile devices. Consumers can view their favorite programs and research reality show stars, participate in polls and quizzes and even chat live with other viewers -- all without any interruption in programming.

Using conVISUAL's interactive TV platform and the interactive features of the MediaFLO System, the proof-of-concept demonstration will showcase live SMS events sent to mobile viewers via MediaFLO IP datacasting that are tightly integrated with the storylines of globally recognized television programs. Using a split screen, viewers can watch TV while participating with the televised content and other viewers using SMS. conVISUAL's servers process the SMS traffic in real time and display information such as poll results and chat sessions right on the mobile device using MediaFLO IP datacasting and an integrated player. This type of interactivity is expected to become a key driver for the next phase of growth in the mobile media sector by allowing broadcasters and mobile operators to offer compelling new mobile TV services to subscribers.

"The convergence of mobile TV and user interactivity is a major leap forward for the mobile media industry -- one that will redefine how mobile TV is consumed by providing an enhanced and more personalized television viewing experience," said John Elliott, senior director of product management for Qualcomm MediaFLO Technologies. "By combining conVISUAL's expertise in the interactive television field with the inherent advantages of the open MediaFLO broadcast platform, we can offer an array of interactive features to the growing MediaFLO community. We believe this marks an exciting new development that will provide new opportunities for both broadcasters and mobile operators to create highly attractive, revenue-generating mobile TV services."

"Through this collaboration with MediaFLO, we have extended our interactive TV platform and our user-oriented software applications to illustrate the compelling, value-added and interactive services that can be made available to viewers," said Joao Gonzaga, CTO and co-founder of conVISUAL. "The technology does not require users to switch menus or even leave the mobile TV screen on their phone to access the interactive options. This translates to users enjoying more mobile TV, and actively participating in the content, without any interruption in programming."


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