Topics Mobile Tech News Tuesday, December 12

Headlines

Contact us


Site search:
complete archives list




Site Sponsors:


Don't forget AT&T and Verizon promo codes at Sidepon.com to save money.


DoubleClick announces the launch of DoubleClick Mobile
Posted: 24-Sep-2007 [Source: DoubleClick]

[DoubleClick Mobile now available making digital advertising available to media companies looking to deliver advertising to mobile phones. ]

New York -- DoubleClick Inc., the premier provider of digital marketing technology and services, today announced the launch of DoubleClick Mobile, a new solution for media companies to extend their digital advertising business to mobile. The solution integrates the operational processes for scheduling, targeting, selecting and delivering ads on mobile web pages with that of existing digital channels. As a result, media companies can now use DoubleClick's publisher solutions to sell and manage inventory across online display, rich media, video and mobile.

The integration of DoubleClick Mobile with DoubleClick's DART for Publishers (DFP) platform means everyone involved in managing digital advertising campaigns -- ad sales staff, ad operations staff, account managers, traffickers, metrics analysts, campaign specialists and others -- can easily support mobile advertising responsibilities within their current role. Across roles and responsibilities in a publishing organization, the familiar DART interface makes managing mobile campaigns as simple as managing any other type of campaign. For example traffickers upload mobile creatives, set the duration of mobile campaigns and designate targeting criteria much as they would for a rich media or display campaign.

DoubleClick enters the market with a solution that meets mobile-specific needs including:

* Automatic ad selection matches mobile ads to the screen size and capabilities of each device, ensuring that the ad with the best fit is delivered

* New mobile ad formats bring combination ads, road blocked ads and jump pages to mobile devices

* Third party impression tracking provides agencies access to performance data within their own analytics systems

* Device preview enables viewing ads on virtual handsets before the ad goes live

* Powerful handset capability targeting to serve ads to devices with specific capabilities

"Publishers are starting to see mobile as an exciting revenue growth area as budgets move from experimental to mainstream. Our clients want to take on this opportunity and sell mobile display advertising directly," said Ari Paparo, DoubleClick's vice president of rich media and emerging technologies. "As media companies begin to offer integrated digital ad packages to advertisers that include online display, rich media, video and mobile, everyone wins. The launch of DoubleClick Mobile marks an important step in bringing mobile into the mainstream digital advertising ecosystem."

DQ&A, a European leader of ad operations, operates in six countries and manages the entire operational process of online media campaigns for its customers. Heleen van Oord, Managing Partner of DQ&A, said, "Being the first organization to implement DoubleClick Mobile, we believe that 2008 is going to be the year that monetizing mobile channels through an ad-supported model becomes a strategic priority for our customers. We're excited by DoubleClick's ability to couple their understanding of digital marketing with the unique needs of mobile."

More...

Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen

LG G3 LG G3

HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z



 

Valid HTML 4.1!

RSS © 1999-2017 Traques LLC
All times recorded in UTC
webmaster@MobileTechNews.com