|Samsung Reports Handset Sales Booming|
Posted: 12-Oct-2007 [Source: Samsung]
[Samsung reports third quarter results showing "robust sales of premium phones" as the company moves to solidify its position as the world's second-largest mobile phone provider.]
Seoul -- Samsung's Telecommunication Network Business posted an operating profit of 590 billion won on the quarterly revenue of record-high 5.08 trillion won. On a consolidated basis, operating profits showed a steady performance of 880 billion won, an 87% increase over the last quarter.
Robust sales of premium phones, including the "Ultra Edition," and a solid performance in emerging markets helped boost sales to a record of 42.6 million units for a single quarter. This strong performance led the accumulated unit sales of the company to more than 115 million units, exceeding last year's total of 114 million units. The average sales price for the third quarter increased to $151 from $148 for the second quarter with the operating margin of the business reaching 12%, an increase of 4% point over the second quarter.
The company will actively respond to the growth of the 3G market by launching more phones supporting WCDMA and HSDPA standards. In addition, the company's various premium phones such as Armani phones, B&O phones II, 5M-pixel camera phones and touch screen phones will continue to position Samsung at the forefront of the multimedia market. Annual sales of mobile phones are projected to reach 157 million units if fourth quarter results equal those of the third quarter, which in turn will solidify Samsung's position as the world's second-largest mobile phone provider.
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