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Samsung intros new lineup
Posted: 30-Oct-2007 [Source: Samsung]

[Samsung intros new lineup at the British Museum including the G800, Serenata, i450, F330, F210, F700, i780, i550, and i560.]

Seoul -- Samsung Electronics Co., Ltd., a leading mobile phone and telecommunications equipment provider, today hosted a glamorous launching event at the British Museum in London, displaying its latest mobile lineup for the rest of the year. The lineup includes the Samsung G800, a 5 megapixel camera phone with 3x optical zoom, the Samsung F700, a fully capable internet mobile, and many others.

Samsung Electronics has successfully expanded its product lineup with healthy growth in terms of both sales units and profits. In particular, Samsung has diversified its product portfolio both vertically and horizontally. Samsung has enhanced and deepened its multimedia products in the photo, music, internet and business markets to enrich and improve customers' quality of life. At the same time, Samsung has worked actively together with premium brands, such as Giorgio Armani and Bang & Olufsen to create a new market segment for premium customers. Samsung is aiming to play an essential role in fulfilling the unmet needs in each segment through relevant and innovative solutions.

Product lineups on display today include:

Camera phone optimized for genuine photography

Samsung G800: 'Photographer's Choice'

The Samsung G800 is the world's first 5 megapixel camera phone with 3x optical zoom. Boasting 3x optical zoom and Xenon flash to enable close-ups and exceptional photo detail, the G800 also comes with other most up-to-date digital camera features such as face detection AF, and Wide Dynamic Range (WDR).

Music centric mobiles with premium sound quality and perfect dual design

Serenata: 'The Pure Music Mobile'

Serenata is the latest music mobile phone by Bang & Olufsen and Samsung. Bang & Olufsen's expertise in concept development, user interface experience, acoustic sound capabilities and design skills, together with Samsung's leadership in mobile phone technology, engineering and quality has conceptualized a new way of combining the unique music and mobile experiences for consumers.

Samsung i450 'Dual Slider Music Phone

The Samsung i450 is a music dedicated dual slider phone with extensive music player capabilities and sound quality highlighted by ICEpower amplifier by Bang & Olufsen ICEpower. This Symbian based Smartphone applies HSDPA connectivity at 3.6 Mbps, so that users are available to enjoy multimedia features with higher data download speeds.

Samsung F330 'Slim HSDPA Music Slider'

The Samsung F330, a dual face slim slider attracts music phone users with music centric design. As a successor to the F300, the innovative and versatile, F330 shows Samsung's efforts to provide more advanced music features and designs. With its external music control keys located on the front and sides for easy and direct access to the tunes, the F330 offers enjoyable music experiences for music users.

Samsung F210: 'Music Swivel Stick'

Samsung's latest swing music phone, the Samsung F210, comes with an innovative MP3 player design and necklace integrated ear buds. The unique swing-open form factor allows for a perfect combination of mobile phone and MP3 player function.

Internet mobiles with wide LCD and hybrid input system

Samsung F700: 'Premium Internet Ready Handset'

The Samsung F700 aspires to be the easiest to use multimedia handset on the market with tender touch keypad and a surplus of multimedia functionalities. Samsung has applied its legendary expertise in human interface engineering and design to the Samsung F700, which boasts a full touch screen, touchpad interaction and QWERTY key pad. It delivers 3.6 Mbps data speeds under HSDPA network allowing users to experience fast access to the Internet and faster music downloads.

Samsung i780: 'Slim Messaging Mobile with Optical Joystick'

Samsung i780 is a slim messaging mobile phone based on Windows Mobile PPC with a full QWERTY keyboard. It has a large 2.55" TFT touch screen and an optical joystick, allowing for 360 degree navigation on menus, Internet and applications. It allows users to be connected at all times through HSDPA (up to 3.6Mbps) and 802.11b/g. It is equipped with A-GPS, while a full navigation package is also available.

Smartphones for business users

Samsung i550: 'Mobile Explorer with Navigation'

The Samsung i550 is Samsung's first GPS phone. With a candy bar design, HSDPA 3.6 Mbps, web browsing and access to Web 2.0 services and with built-in GPS, the Samsung i550 facilitates navigation on the move. Users can download limitless applications available from the S60 on Symbian OS applications library and access their favorites using dedicated hot keys.

Samsung i560: 'Fashionable Smartphone'

The Samsung i560 is a Symbian based Smartphone for the fashion conscious consumer. The i560 will be perfect for trend-setting bloggers, young techie users who are the fastest adapters, and leaders completing their lifestyle with up-to-date information available through GPS and internet applications. It has a beautiful and sleek exterior design with a mirror coating on LCD with 16mm thickness.

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