[Samsung announces new single-chip RFID reader making information retrieval from movie posters, clothing, and museums or tourist exhibits from a mobile device possible.]

Seoul -- Samsung Electronics Co., Ltd., a leader in advanced semiconductor technology, announced today the development of its new single-chip radio frequency identification (RFID) reader for mobile devices. Embedded RFID reader chips can provide consumers with product or service information retrieved from RFID tags incorporated in items such as movie posters, clothing, and museums or tourist exhibits.

According to market research firm RoA Group, the global demand for mobile RFID is expected to grow from $26.9 billion in 2007 to $701 billion by 2010, for a compound annual growth of 196 percent.

"We are enabling anytime, anywhere mobile access to information," said Dr. Chilhee Chung, senior vice president of Samsung Electronics' System LSI division. "RFID chip reader systems allow consumers to pull context-specific information into their mobile devices while on the go. Our mobile RFID single-chip technology is an important step in the evolution of ubiquitous computing environments."

While it can be embedded into devices such as mobile handsets and handheld readers used in retail stores, initially the major application for Samsung's new RFID reader chip is expected to be in card-type readers that plug into mobile handsets. This will provide consumers with immediate access to the new technology.

Designed for a UHF range of 900MHz, Samsung's new chip integrates an analog front end, a base-band modem, a processor, and a memory chip. The chip's 6.5mm x 6.5mm small form factor and ultra low power consumption level of 850mW are ideal for mobile applications.

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