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Sprint and MySpace Announce Mobile Web Partnership
Posted: 13-Dec-2007 [Source: MySpace]

[Sprint to be first U.S. wireless carrier to link to the MySpace Mobile Web site when it launches in early 2008 creating one click access from the Sprint portal.]

Hollywood, FL -- MySpace and Sprint announced today that Sprint will be the first U.S. wireless carrier to link to the free MySpace Mobile Web site once it officially launches in early 2008, at no additional charge to Sprint data subscribers. This means that Sprint customers with enabled phones will not have to type a URL address to access MySpace Mobile on their phones, but instead will be able to click to access it from the Sprint portal. The new version of MySpace Mobile will feature rich graphical design, a revamped email interface and other new features. The site is currently in beta at http://mobile.myspace.com and has seen over one million unique visitors since its release in September.

In addition to the new MySpace Mobile, Sprint customers will also be able to directly link to other leading mobile Web sites from Fox Interactive Media (FIM), including IGN, FOXSports.com on MSN, RottenTomatoes, AskMen, its network of MyFOX local affiliates and the newest addition Photobucket. The agreement was announced this morning by FIM President Peter Levinsohn at Sprint's annual Application Developer Conference in Hollywood, FL.

"Launching mobile versions of MySpace and our other FIM sites in September was a huge step forward for our mobile efforts, and we're excited to join with our long-time partners at Sprint to take mobile Web access to the next level," said Peter Levinsohn, President of Fox Interactive Media. "With prominent placement on the Sprint mobile Web home page, customers will have immediate and easy-to-find access to our network of sites on Sprint phones."

"Sprint has been a leader in providing customers with open access to the mobile Web on their phones, and MySpace and other Fox sites are the latest example of that," said John Burris, vice president of wireless data content. "By providing a direct link to these sites, we're making it even easier for customers to use their phones to access their MySpace accounts and other online services that are important to them, whenever and wherever they want."

"Our partnership empowers Sprint data subscribers with easy access to their MySpace community at no additional charge," said Amit Kapur, VP of business development for MySpace. "We're also in the process of redesigning the mobile site to provide an updated look and feel and enhanced functionality."

The MySpace Mobile beta launch complements the leading social networking platform's current mobile offerings, which include mobile alerts and premium applications on devices offered in the U.S. by Sprint and other carriers. In September, FIM launched and began selling advertising on free mobile extensions of a number of its Web sites.

Sprint and FOX have partnered on mobile content distribution since 2002, when Sprint first began syndicating sports news and scores from FOXSports.com.

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