-Mobile Pedestrian Handheld (MPH) Digital TV Technology
The MPH in-band mobile DTV system is over-the-air Digital TV transmission technology for mobile, pedestrian and handheld devices. Based on the core technology used for existing VSB (Vestigial Side Band) standard, developed by LG's U.S. R&D lab, this technology doesn't require additional frequencies like DMB, DVB or MediaFlo.
Dr. Woo Paik, CTO of LG Electronics explains: "This groundbreaking MPH technology will allow people to view content at any time, from any place, while creating new revenue streams for broadcasters."
LG developed the technology in collaboration with its subsidiary Zenith and Harris Corporation, both of which are based in the U.S. Over 50 researchers participated in the development project. KRW 7 billion has been invested since 2006.
As the rapid growth of the U.S. DTV industry will be even further accelerated due to the nation's official shift to digital TV in 2009, when analog TV transmission will cease, the overall mobile TV market is projected to grow from USD 200 million in 2006 to USD 2.4 billion in 2008 to USD 4.1 billion in 2010.
Accordingly, markets for mobile handsets, navigation devices, notebook PCs and receiver chips are expected to grow rapidly as well. At CES, LG is demonstrating mobile phone handsets, laptop PCs, portable navigators and in-car DTVs, all with MPH chips.