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Safari Best-in-Class Mobile Browser says Strategy Analytics
Posted: 16-Jan-2008 [Source: Strategy Analytics]

[Strategy Analytics found Safari outranked Internet Explorer, Opera, and Mini-map in a recent study assessing 50 mobile users experience and ratings of the various browsers.]

Boston -- The Strategy Analytics User Experience Team has released its latest report, "Wireless Device Laboratory: 5-Star Safari Leads Mobile Browsing Experience." The User Experience team observed and captured the pain points of 50 mobile users who were asked to undertake seven key tasks with the Safari, Internet Explorer, Opera and Mini-map browsers, both in the UK and US.

Paul Brown, a Senior Analyst in the User Experience Team noted "Safari received 5-star ratings for five out of the seven attributes rated by participants, including Ease of Accessing the browser, Ease of Entering a Website Address, Ease of Web Page Navigation, Saving a Bookmark and Ease of Returning to Previous Pages."

David Kerr, Vice President of the Global Wireless Practice, added "Internet Explorer matched Safari in terms of ease of web access and ease of saving a page as a bookmark but could not equal Safari in terms of entering website addresses and overall page navigation."

Other key findings include:

* Over half of the participants rated Safari as providing the best mobile experience.

* Participants using the Internet Explorer-equipped HTC Touch had difficulty in actually entering an address using the virtual keyboard and stylus;

* Participants using the Mini-Map back navigation feature, as implemented on the Nokia N95, found it useful for familiar sites but less beneficial for new or unfamiliar sites;

* Adding a bookmark was confusing on the Opera Mobile browser as implemented on the T-Mobile Dash.


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