|Nokia unveils the 2600 and 1209 handsets for emerging markets|
Posted: 22-Jan-2008 [Source: Nokia]
[The Nokia 2600 classic retails for 65 euros and the Nokia 1209 retails for 35 euros. Both phones are targeted to consumers in emerging markets and feature phone sharing functions including 'multiple phonebook' and 'cost-tracking' applications.]
Espoo, Finland -- Today, Nokia unveiled the Nokia 2600 classic and the Nokia 1209, two mobile handsets that offer useful features, range of colors or exchangeable covers for consumers in emerging markets. Nokia 2600 classic, which will retail for approximately 65 euros before applicable taxes or subsidies, has begun shipping, ramping up in all key markets during the first quarter of 2008. Nokia 1209 will become available globally during the second quarter of 2008 and will retail for approximately 35 euros before applicable taxes or subsidies.
The highlight of today's announcement is the Nokia 2600 classic which allows consumers to customize their phone with colourful, fully changeable Xpress-on covers and MP3 ring tones. The cheerful Nokia 2600 classic also features a number of entertainment features, including an FM radio and a VGA camera.
Survey Results: Phone Sharing in Emerging Markets on the Rise
According to a recent Nokia survey of consumers in emerging markets, a new trend appears to be emerging: phone sharing. More than 50% of respondents in India, Pakistan and nearly 30% in Vietnam indicate that they share, or would share, their mobile phone with family or friends - a figure which contrasts consumer behaviour in more mature markets.
"Phone sharing is a logical trend - more and more families are purchasing a mobile phone for the entire family to use, not just the head of the household. In addition, digital cameras are quickly becoming more popular in these markets, and as such taking and sharing digital images is becoming more common," adds Lambeek. "In response, Nokia has developed a number of innovative features like the multiple phonebook to support phone sharing, and we have added technologies like Bluetooth to some models to make transferring images and ringtones easy and affordable."
The second model introduced today, the Nokia 1209, offers additional cost management features to make phone sharing easy and convenient. Innovations include the pre-paid tracker, a cost-tracking application, and the multiple phonebook - which allows up to five people to store personal contact lists of up to two hundred numbers on a single phone. Designed for first time buyers, the Nokia 1209 incorporates Nokia's intuitive user interface, dust resistance, and offers up to 80 languages. The Nokia 1209 also has a one-piece key mat for durability and reliability.
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