|JiWire to deliver mobile ads at Boingo Wi-Fi airport sites|
Posted: 22-Jan-2008 [Source: JiWire]
[Boingo selects JiWire to delivery advertising on its Wi-Fi airport networks. ]
Los Angeles & San Francisco -- Boingo Wireless Inc., which provides access to the world's largest network of Wi-Fi hotspots, and JiWire, the leading provider of Ads for Access at premier Wi-Fi locations, today announced that Boingo has selected JiWire to sell and serve advertising on its Wi-Fi airport networks. Boingo users will see JiWire-supplied advertising throughout the Boingo Wi-Fi login process at 28 major U.S. and U.K. airports, including Atlanta-Hartsfield, JFK and LaGuardia in New York, Chicago's O'Hare and Heathrow in London.
"Mobile professionals and affluent technology enthusiasts represent an elusive demographic coveted by advertisers," said Dawn Callahan, vice president, consumer marketing, Boingo Wireless. "The JiWire network includes everything we need to monetize our valuable advertising inventory, including advertiser procurement and management, advertising localization and per-device customization, and advertisement scheduling, tracking, and reporting."
The JiWire Wi-Fi Advertising Network enables targeted delivery of premium advertisements based on the recipient's location and device. As an example, the network will enable targeting of advertisements delivered to Boingo users at specific airports. Advertisers on the JiWire network include Charles Schwab, Microsoft, Nokia, and Toshiba.
"The JiWire Wi-Fi Advertising Network has become the leading source of premium, location-aware Wi-Fi advertising," said Kevin McKenzie, chief executive officer, JiWire. "With Boingo's impressive reach into almost 40% of passenger traffic in the top 100 North American airports and coverage throughout the major airports in United Kingdom, we are now able to offer our advertisers unparalleled opportunities to capture mobile professionals at the world's largest airports."
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