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Yahoo! brings men's college basketball to the mobile masses
Posted: 19-Mar-2008 [Source: Yahoo!]

[Yahoo! announces a trio of new tools to help fans follow their favorite men's college basketball team: Mobile Widget, Mobile Web Site, and Special Edition of Yahoo! oneSearch.]

Sunnyvale, CA -- Today Yahoo! announced a men's college basketball mobile offering to help fans follow their favorite team from the first tip-off to the final buzzer -- all via the convenience of their mobile phone. Fans can get up-to-the-minute information on the 65 teams vying for the men's basketball national championship through three new mobile tools: the new Men's College Hoops mobile widget, available to users of Yahoo! Go 3.0 flagship mobile offering; a dedicated mobile tournament website (http://m.yahoo.com/ncaa); and Yahoo! oneSearch, which has been specially configured to bring users specialized content to coincide with their men's college basketball-related searches.

The power forward: Men's College Basketball Mobile Web Site

Mobile users are also able to access all of the action with any Internet-enabled device by visiting the Yahoo! Men's College Basketball mobile website on their phones (http://m.yahoo.com/ncaa) to get the latest about the tournament. Users can browse the mobile web on their device and take advantage of the rich features developed for both the Men's College Basketball mobile widget and the innovations present in Yahoo! oneSearch, regardless of whether their phone is a walk-on freshman or the full-ride member of the starting five. With features like mobile alerts, Yahoo! oneSearch and top-tier content from Yahoo! Sports and Rivals.com, users will have their mobile devices with them at all times to get the best content during the tournament.

The #1 draft pick: Yahoo! Men's College Hoops Widget

With the introduction of the Yahoo! Men's College Hoops mobile widget (available in Go 3.0 or Yahoo!'s mobile home page at http://beta.m.yahoo.com), mobile users will be able to get continuous updates and information from the scores, news, schedules and images. With scores, headlines and other important hoops content from top sites including Yahoo! Sports and Rivals.com, users will always be on the winning team with the Yahoo! Men's College Hoops mobile widget.

Since launching the Yahoo! Mobile Developer Platform earlier this year, the drive to the basket has been strong, starting with anchor partners like eBay, MySpace, and MTV News, Yahoo! Mobile Widgets are adding new players at a fast pace.

And now a word from our mobile sponsor: Jaguar North America

Continuing on the success that began in November 2007, Jaguar North America is again teaming with Yahoo! Mobile as a key advertiser throughout the duration of the 2008 NCAA Men's Final Four Tournament.

"Jaguar's first venture into mobile advertising with Yahoo! to promote the launch of the new 2009 XF Sedan was a success," stated Marti Eulberg, VP of Sales and Marketing for Jaguar North America. "Yahoo! Mobile has proven to be a valuable avenue through which we are able to reach an emerging customer base of mobile users who are an ideal fit with the Jaguar brand."

Throughout the men's college basketball finals, Yahoo! Mobile customers will be able to access the latest innovative Jaguar advertising campaigns through their mobile devices.

The All-American point guard: Yahoo! oneSearch with College Basketball enhancements

Yahoo!'s award-winning Yahoo! oneSearch is the essential starting point for mobile users to find instant answers and relevant results. Starting today, and continuing through the college basketball action, when users search for terms that are related to college basketball using Yahoo! oneSearch, Yahoo! will offer up additional content related to the games being played around the country to give mobile users a leg up on their brackets and around the water cooler. So whether you are a first-time fan or a Yahoo! oneSearch season ticket holder, we invite you to try the new enhancements of our mobile franchise player.

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