Boost Mobile, a lifestyle-based telecommunications brand and wholly-owned division of Sprint Nextel, today announced the launch of a new mobile advertising platform for mobile phones. Acura (www.acura.com), the advanced luxury automotive brand, and Fox Searchlight Pictures, a specialty film company that both finances and acquires motion pictures, are among the first companies to advertise on Boost Mobile's mobile advertising platform.
Amobee, a world leader in mobile advertising solutions for wireless service providers, is Boost's official ad-selling and ad-serving partner. Amobee enables brands such as Boost Mobile to conduct relevant mobile advertising campaigns.
Boost Mobile and Amobee will work together to deliver ads to Boost Mobile's 4.6 million consumers, the majority of which are under the age of 30, who will be able to interact and respond. The first ads, which are expected to appear today, will feature information on Fox Searchlight Pictures' April 11 release of "Street Kings." Shortly thereafter, consumers will begin seeing ads for Acura's new 2009 TSX. Boost customers are not charged for viewing the advertisements, and they may opt-out from receiving advertisements by calling Boost customer service at 1-888-BOOST-4U.
Mobile advertising will appear initially on Boost Mobile's BoostLIVE and Web Home. BoostLIVE is Boost Mobile's handset storefront where customers can purchase digital content such as ring-tones, wallpapers, music, and games. Boost plans to expand advertising content to include messaging and key applications in the near future.
"Mobile advertising is an excellent vehicle for reaching a growing segment of younger consumers who are drifting away from traditional mediums such as TV and print," said Neil Lindsay, vice president of product development, Boost Mobile. "The unique advantage Boost Mobile offers advertisers is access to today's under 30 audience - a massive and growing crowd of consumers who are more likely to embrace advertising on their wireless phones."
"The Boost-Amobee relationship aims to show the power of Boost as a media company. Boost has an influence on the mobile media habits of the under 30 demographic in the US. This relationship was created to attract youth and lifestyle brands which haven't traditionally invested in interactive advertising. Working with these brands will position Boost as a leader in mobile advertising," said Zohar Levkovitz, CEO of Amobee.
Amobee has previously announced a relationship with Winstar Interactive to sell mobile inventory and develop relationships with major advertising agencies.