Topics Mobile Tech News Thursday, April 25


Contact us

Site search:
complete archives list

Site Sponsors:

Don't forget AT&T and Verizon promo codes at to save money.

Pandora Music teams with Alltel
Posted: 20-Mar-2008 [Source: Pandora Media]

[Pandora Music launches new ad campaign on its web site to generate interest in Alltel Wireless' branded, local music stations promoting regional music and local artists.]

Oakland -- Pandora Media, the premier provider of personalized radio service online, and Alltel Wireless launched an innovative marketing campaign where Pandora users in specific Alltel Wireless markets will be invited to submit their favorite hometown bands on Pandora's website ( On the homepage, an Alltel Wireless ad asks its customers and consumers nationwide to join a collaborative effort to create Alltel Wireless branded, local music stations across the country to promote distinct, regional music styles and the local artists who play them. Users can then share their personal stations, songs or favorite musical groups with others.

"This campaign is a great example of leveraging the strength of interactive media to deliver a new and rich customer experience. By tapping into the high affinity of Pandora's listenership, Alltel Wireless can generate excitement and enthusiasm within their customer base about discovering and sharing local music styles and bands around the country, from salsa to reggae to the blues," said Cheryl Lucanegro, vice president of advertising sales for Pandora.

"We're excited about our relationship with Pandora and launching this innovative media campaign," said Lisa Bryant, staff manager of interactive advertising for Alltel Wireless. "This campaign was designed through our inspired collaboration with our agency Ingenuity Media and gives our customers the ability to create their own music stations while at the same time supporting local bands in their communities."

Pandora's registration process captures users' zip codes and makes it possible to engage in precise "geo-targeting," bringing Alltel Wireless' "My Circle" message to its best prospects. During the year-long campaign, Alltel Wireless will be the exclusive advertiser registered users in these geo-targets see, hear and connect with on the Pandora homepage. In phase one, consumers will have the opportunity to submit their local bands for inclusion in Alltel Wireless' regional music stations. In phase two, Alltel Wireless and Pandora will curate the submissions to create the local Alltel Wireless branded stations. In phase three, the local stations will go live and users can continue to support them by suggesting additional local talent, thus refining the unique flavor and style of each station.


Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen


HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z


Valid HTML 4.1!

RSS © 1999-2019 Traques LLC
All times recorded in UTC