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Virgin Mobile launches new plans
Posted: 24-Mar-2008 [Source: Virgin Mobile USA]

[Virgin Mobile USA offers include 7 p.m. Nights and Weekend Minutes (500 minutes for $24.99, e.g.) and Unlimited 7 p.m. Nights and Weekends for $49.99.]

Warren, NJ -- Virgin Mobile USA has unveiled a host of new Monthly and Pay As You Go Plans Without Annual Contracts that offer consumers even better value and more flexibility. Information about the new plans -- with clear comparisons to the competition - is online at www.virginmobileusa.com and materials are currently rolling out across Virgin Mobile's retail partners. With no annual contracts, Virgin Mobile USA allows its more than 5 million customers to change plans at any time without hassle or extra charges.

"There is no reason for consumers to lock themselves into the restrictive terms of a postpaid contract plan to get real value," said Dan Schulman, chief executive officer, Virgin Mobile USA, "especially at a time when many people need greater control over their spending and use of credit. We're closing the gap between those features traditionally offered by postpaid carriers and the value available from our plans without annual contracts."

Monthly Plans With Even More Value vs. Competition

Virgin Mobile USA has enhanced its highly competitive monthly plans, already a smart alternative to traditional postpaid offerings, and is providing consumers with clear comparisons to its competition. For example, Virgin Mobile USA offers include 7 p.m. Nights and Weekend Minutes (500 minutes for $24.99, e.g.) and Unlimited 7 p.m. Nights and Weekends for just $49.99. "At this entry point, none of the leading national competitors with monthly recurring prepaid plans offer Unlimited Nights & Weekends beginning at 7:00 p.m., making this the smarter choice," added Schulman.

Virgin Mobile USA offers more value than many of its prepaid challengers as well. For example, its $34.99 monthly plan gives customers 300 Anytime Minutes per month as well as 1,000 Nights and Weekend Minutes that begin at 7:00 p.m. instead of the usual 9:00 p.m. for calls to anyone in the U.S.

Virgin Mobile USA's recurring monthly plans now feature discounted Messaging Packs, which cover email, IM, text and picture messaging. For just $10 per month, customers on these plans also get access to Unlimited Text & Messaging. Other wireless offers, for example, require up to twice that amount and don't include all types of messaging.

Bringing 5-Cent Minutes and Roll Forward Minutes to Pay As You Go

The new Pay As You Go Plan now has the value of Roll Forward Minutes. Up to 5,000 unused minutes on the Virgin Mobile USA Pay As You Go Plan automatically "roll forward" (or carry over) when a customer buys a new Minute Pack within 30 days of their last Minute Pack purchase.

And Virgin Mobile USA offers options with better per-minute rates than many of its competitors. This includes prices as low as 5-cents per minute when a customer on the new Pay As You Go Plan buys the $50/1,000 Minute Pack.

New Top-Up Card Denominations

Popular Virgin Mobile USA Top-Up cards are now more directly aligned to specific minute values for customers on the Pay As You Go Plan. For example, $20 equals 200 Anytime Minutes, $30 equals 400 Anytime Minutes and $50 equals 1000 Anytime Minutes, with purchase of the associated Minute Pack on the new Pay As You Go Plan.

Clear Value vs. Competition

Virgin Mobile is spelling out for smart consumers exactly how its new prepaid voice and text & messaging options give value equal to -- and in many cases, greater than -- that of other prepaid carriers. Easy chart comparisons are available online, hooking into Virgin Mobile's overall campaign of "You Rule" with the added message of "Who Rules?" -- the obvious answer being Virgin Mobile USA, thanks to these new prepaid plans that offer even more value and greater flexibility than traditional contract plans.

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