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AT&T Offers More Music Choices and Customization
Posted: 28-Mar-2008 [Source: AT&T]

[AT&T announces two new music apps - mSpot's Make-UR Tones and Remix.]

San Antonio -- The ever-growing world of mobile music just got bigger. AT&T Inc. announced today the immediate availability of two new music applications -- mSpot's Make-UR-Tones and Remix -- and plans to significantly expand offerings for Napster Mobile(TM) over-the-air downloads. Make-UR-Tones allows customers to customize ringtones by using their mobile phone, and the Remix application gives customers access to their PC-based music collections directly from their phone. The result for mobile music lovers is more freedom to listen to the songs they want, when they want, on their AT&T mobile phone.

mSpot Make-UR-Tones

With today's launch of mSpot Make-UR-Tones, AT&T -- the exclusive provider of the application -- becomes the first national carrier to allow customers to easily use their wireless phone to create a ringtone from their favorite part of a song. The Make-UR-Tones application is designed to give users the flexibility to customize a one- to 30-second ringtone from a full song. AT&T's Make-UR-Tones subscribers can enjoy exclusive access to more than 250,000 titles from music labels EMI Music, Universal Music Group, Warner Music Group, INgrooves and IRIS.

"We are thrilled to work with AT&T to harness the power of the mobile platform to further enrich the musical experience for consumers," said Amanda Marks, executive vice president and general manager of Digital, Universal Music Group Distribution. "Universal is committed to embracing technologies that are transforming the media landscape, and dynamic and compelling new personalization products, such as those from AT&T, allow us to creatively empower fans while respecting the rights of music creators."

"mSpot's collaboration with AT&T and music labels enable us to offer AT&T mobile customers access to the largest ringtone catalog in North America," said Daren Tsui, CEO of mSpot. "Make-UR-Tones and other mSpot services bring personalized, seamless music experiences to the mobile phone."

To use the application, AT&T customers simply download mSpot's Make-UR-Tones from the AT&T MEdia Mall on their mobile phone, use the advanced search engine to select a song and then cut the part of the song they want to customize as their ringtone, up to 30 seconds, by using the application's easy-to-use waveform editor. Make-UR-Tones lets users listen to the song while it's being edited and preview the ringtone before downloading a copy to their phones.

The mSpot Make-UR-Tones is available for a monthly subscription of $6.99 for three ringtones. Additional customized ringtones can be purchased on an a la carte basis for $2.99. Make-UR-Tones is currently available for download on the Samsung SYNC, Samsung A737, Samsung A747 and the Motorola V3xx and will expand to additional phones in the near future.

mSpot Remix

AT&T is now offering a music-on-demand application for customers who want the ability to access and enjoy their PC-based music libraries from their mobile phone. Available today, mSpot Remix is the newest music application from AT&T Mobile Music and is available from AT&T MEdia Mall.

The mSpot Remix mobile player connects with a PC over the AT&T network, providing access to stored songs and playlists. When a customer hits Play from the mSpot Remix mobile player, Remix immediately starts playing the song from the PC while downloading the entire track in the background. Remix then saves the song to the phone's memory card, so the customer has access to the song even when not connected to the network.

The mSpot Remix service is available for a monthly subscription of $9.99, which allows users to download 75 songs a month. AT&T also will offer a Remix booster pack for $2.99, which provides an additional 10 songs. Remix is compatible with the Samsung SYNC, the Samsung A737 and the LG SHINE.

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