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MobileHook API pushes social networking multimedia to mobile phones
Posted: 23-Apr-2008 [Source: Hook Mobile]

[MobileHook API pushes MMS delivery from social networking apps to customers mobile phones using Hook Mobile's MAX 2.0 platform.]

San Francisco, CA -- Hook Mobile announced the availability of its MobileHook API for Web 2.0 application developers to push multimedia, including photos, video, audio, and slideshows, from social networking applications to mobile phones. This API provides open access into Hook Mobile's MAX 2.0 platform that provides Multimedia Messaging (MMS) delivery into wireless carrier networks, with the potential to reach nearly 200 million phones in the US and Canada.

"We are embracing the openness of social media, offering our APIs to application developers so they can push the user experience out to mobile phones," said Terry Hsiao, CEO of Hook Mobile. "It will add a level of immediacy and intimacy not easily achieved in social applications, and the result is an experience that leverages the core multimedia assets of the application while un-tethering users from the desktop."

Hook Mobile's REST-based API removes the complex layers of application integration, media transcoding, wireless carrier approval and message delivery that previously made it nearly impossible for application developers to use MMS. Hook provides access to the MAX 2.0 platform for seamless mobile delivery across an endless variety of device types, media formats, diverse carrier network connections and user handset capabilities. In addition, the "mobile tab" code base can be integrated into any website, application or widget, standardizing the registration, cancellation, and terms and conditions for all applications.

MAX 2.0 is the first open platform to connect application developers in social networks, such as Facebook, MySpace and Bebo, to mobile devices via MMS. With this platform, Hook Mobile enables the multitude of digital bits to be easily shared with family and friends -- connecting them to their mobile lifestyles and offering social media developers a direct path to untapped premium revenues.

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