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AT&T launches GPS-enabled BlackBerry Pearl 8110
Posted: 24-Apr-2008 [Source: AT&T]

[AT&T launches RIM's BlackBerry Pearl 8110 smartphone featuring built-in GPS support for location-based services.]

San Antonio & Waterloo, Ontario -- AT&T Inc. and Research In Motion (RIM) today announced the launch of the BlackBerry Pearl(TM) 8110 smartphone, which includes built-in global positioning system (GPS) support for location-based applications and services. Combined with navigation and mapping applications such as AT&T Navigator, the handset provides turn-by-turn voice and on-screen directions with colorful 3-D moving maps that can be used in vehicles or while walking. AT&T Navigator also alerts users through voice and on-screen prompts to traffic slowdowns and incidents along their programmed travel route, and it provides customers with the option to choose an alternative route.

"The BlackBerry Pearl 8110's stylish design and consumer features blend well with the productivity features for managing your day while away from home or the office," said Michael Woodward, vice president, Business Voice/Data and Wireless Products, for AT&T's wireless unit. "Beyond the BlackBerry Pearl 8110's powerful e-mail and messaging capabilities, which keep users on track with important information while mobile, its new built-in GPS capabilities -- coupled with AT&T Navigator -- will keep customers literally on track when they are getting from Point A to Point B."

The small and stylish BlackBerry Pearl 8110 smartphone from AT&T measures just 4.2 inches by 2.4 inches by 0.5 inches, weighs approximately 3.2 ounces and is available in a glossy titanium or rich red finish. It features the popular BlackBerry e-mail and messaging capabilities, including RIM's SureType QWERTY keyboard system for easy typing and phone dialing -- enhanced with word completion and a spell-checker with a user-customized dictionary. The smartphone features a display that supports more than 65,000 colors and automatically adjusts brightness based on surrounding light levels. The BlackBerry Pearl 8110 also is the first BlackBerry that enables users to wirelessly download AT&T's popular -- and free -- YELLOWPAGES.COM Mobile application directly from an icon on the smartphone. Customers can easily find and map local businesses, save favorite listings and get step-by-step directions to or from any location.

"The BlackBerry Pearl 8110 smartphone maintains the exceptional styling and sleek form factor of the BlackBerry Pearl franchise," said Mark Guibert, vice president, Corporate Marketing at Research In Motion. "It expands functionality with richer multimedia capabilities and built-in GPS while continuing to deliver the full power of the BlackBerry platform. With value-added services, like AT&T Navigator, AT&T Mobile Music and AT&T's global roaming, the BlackBerry Pearl 8110 is an ideal choice for customers who want a new phone that can serve both business and personal needs."

The BlackBerry Pearl 8110 also features impressive multimedia capabilities, including an advanced media player that is ideal for users who want easy access to music and videos while on the go. It also includes a 2-megapixel camera that supports video recording(1), a 3.5-mm stereo headset jack, externally accessible microSD(TM)/SDHC memory slot for additional storage, high speed USB and Bluetooth 2.0 with support for headsets, car kits, stereo headsets and other Bluetooth accessories.

The global capabilities of the BlackBerry Pearl 8110 smartphone from AT&T utilizes AT&T's industry-best domestic and international wide area wireless data coverage. The BlackBerry Pearl 8110 is powered by AT&T's nationwide(2) EDGE network -- the largest high speed national wireless data network in the U.S. -- with availability in more than 13,000 cities and towns and along almost 40,000 miles of major highways. The BlackBerry Pearl 8110 can also keep users who are abroad connected with wireless e-mail, Internet access and other mobile applications through data services in more countries than any other U.S. carrier, with data-roaming in more than 145 countries. Customers can also use the BlackBerry Pearl 8110 to make or receive voice calls in more than 200 countries.

Pricing and Availability

The new BlackBerry Pearl 8110 smartphone from AT&T is available now at AT&T retail stores nationwide, via http://www.att.com and through AT&T's business-to-business sales teams for as low as $149.99, with a two-year contract, unlimited data plan and $39.99 voice plan. Customers who want personal e-mail access and Web browsing with BlackBerry Internet Service can choose the BlackBerry Personal Unlimited data plan for as low as $30 a month with a qualified voice contract. Unlimited corporate e-mail and data access via BlackBerry Enterprise Server or BlackBerry Professional Software are available for as low as $45 a month when a qualified voice plan is also chosen. Customers who travel overseas can select the BlackBerry International Unlimited data plan for as low as $65 a month with a qualified voice plan. AT&T Navigator requires a separate subscription of $9.99 a month.

The BlackBerry Pearl 8110 also supports AT&T Mobile Music subscription services and AT&T unlimited Push To Talk for walkie-talkie-like communications; both services are an additional $9.99 a month with a qualifying voice plan. Small business customers also can couple their BlackBerry data plans with AT&T's new BusinessTalk voice plans, which start at $60 a month for five users and 700 Anytime Minutes and can be expanded for $9.99 a line to accommodate up to 40 users and 20,000 Anytime Minutes. When combined with BlackBerry Professional Software, BusinessTalk provides small businesses with a complete voice and data solution. Companies may also choose BusinessTalk with either unlimited Mobile to Mobile or Push To Talk features.

(1) Video recording requires a microSD/SDHC storage card, sold separately.

(2) Not available in all areas

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