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Samsung Mobile enlists Cision to help with media monitoring
Posted: 19-May-2008 [Source: Cision]

[Samsung Mobile has enlisted Cision to provide media monitoring and media analysis in 37 countries.]

Stockholm -- With the help of Cision's (STO:CSN) unique analysis method, Samsung Mobile will obtain uniformed analyses of its PR activities on all 37 markets included in the agreement, which will facilitate global and regional follow-ups. The deal also includes access to Cision's integrated software platform, CisionPoint, which will enable Samsung to scrutinize and manage its media monitoring. The deal includes 37 countries.

"We are proud of the fact that Samsung Mobile has shown us this much confidence. This shows that Cision offers highly competitive solutions to major global corporations, says Niklas Flyborg, President of Cision AB. The fact that Samsung Mobile has chosen us as a partner strengthens Cision's position as a world leader within media monitoring, communication solutions and media analysis.

"As one of the leading mobile companies, we need to listen carefully to our consumers. Monitoring global media's viewpoints is essential in adopting our consumers' feedback on our products and strategy, says Younghee Lee, Vice President of Marketing Group, Samsung Electronics. Thanks to Cision, we hope to gain a centralized media monitoring tool, which helps our global marketing activities become more efficient and proactive.

Cision will start delivering the service June 1st 2008.


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