[Google CEO predicts that more advertising revenue will come from mobile than from the normal web.]

Google CEO Eric Schmidt has advised sceptics convinced of the limitations of search engine marketing that his company still has plenty ideas for improving the technology and targeting advertising more effectively. In an interview with the Frankfurter Allgemeine Zeitung he predicted that the mobile internet would be the next major advertising platform. The iPhone was the first mobile device with a good web browser, said Schmidt, and more such devices will follow. Advertising will then become very personal, he continued. In a few years, mobile advertising will generate more revenue than advertising on the normal web.

Schmidt was less enthusiastic about the advertising possibilities of online video portal YouTube and DoubleClick. Indeed, he was not particularly happy with the advertising prospects of Web 2.0 at all. His company had invested $900 million in a deal to become the exclusive MySpace advertising and search provider. Although it was reaching many users, it was proving difficult to get the ad network established. He saw opportunities in video advertising and in graphic advertising. "Some things work, and others just don't -- but the mobile internet always works."

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