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NIM reports spike in mobile phone navigation services
Posted: 02-Jun-2008 [Source: Networks In Motion]

[Networks In Motion records spike in mobile phone navigation history on May 10 - the day before Mother's Day - reporting almost five million server transactions.]

Aliso Vijeo, CA -- Networks In Motion (NIM), the award-winning wireless navigation, hyper local search, and location-based services (LBS) company with the largest mobile phone navigation subscriber base in North America, recorded the largest spike in mobile phone navigation history May 10, the day before Mothe's Day, with close to five million server transactions.

In May NIM also surpassed 100 million monthly server transactions for its mobile phone navigation services on all major wireless carriers. Transactions include subscribers searching for points of interest, requesting a navigation route, downloading a map, or sending a friend a place message.

"Frequent usage on a weekend such as Mother's Day proves our services are becoming ingrained in people's lifestyle and they rely on it to search for important destinations, including a flower shop and restaurant to take mom to dinner," said Doug Antone, president and CEO of Networks In Motion. "NIM is one of the few, if not the only, scalable solutions with the capacity to handle multiple times this amount of transactions. These numbers demonstrate the robustness and scalability of our solution as well as the huge advertising potential for mobile phone navigation."

"Imagine a business having its Mother's Day ad pop up during a mobile phone search and multiply that by millions to see the revenue potential for application developers, wireless carriers and advertisers," Antone said. "We're being strategic with our implementation so advertising will be useful for the customer and not an annoyance."

Networks In Motion's LBS platform delivers turn-by-turn, voice-prompted directions with auto-rerouting if a turn is missed, as well as local search of nearly 14 million points of interest and detailed color maps that can be quickly panned and zoomed. Varying by wireless carrier, the subscription typically costs $9.99 per month or $2.99 per day. Many of North America's wireless carriers' navigation and local search applications are powered by Networks In Motion's NAVBuilder platform, which has surpassed three million paying subscribers.

NIM's new AtlasBook Navigator software platform features real-time traffic avoidance; 3D perspective view; show times, critics' ratings and other details for movies, concerts, plays, sporting events and other social events around the driver's GPS location; gas prices; and current weather conditions and forecasts for the user's GPS location or for any city around the world.

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