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Advertisers, Publishers Ponder Future of Mobile Ad Networks
Posted: 19-Aug-2008 [Source: clickz.com]

[Advertising on the mobile platform offers unique challenges due to the ongoing transformation of handsets and network infrastructure.]

By Enid Burns (The ClickZ Network) -- "As mobile advertising moves from an experimental buy to a dedicated budget line item, ad networks serving the space have also matured. Third Screen Media, Ringleader Digital, Ad Mob, Millennial Media, and others have jockeyed to meet the needs of advertisers and publishers."

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