Topics Mobile Tech News Saturday, December 16

Headlines

Contact us


Site search:
complete archives list




Site Sponsors:


Don't forget AT&T and Verizon promo codes at Sidepon.com to save money.


Ringback Tones Drive Mobile Premium Content Market
Posted: 19-Aug-2008 [Source: MultiMedia Intelligence]

[Ringback tones set to reach $4.7 billion worldwide in 2012 capturing the largest share of the mobile premium content market.]

Scottsdale, AZ -- Ringback tones are on track to become the most attractive mobile content category by 2012, according to new market research from MultiMedia Intelligence. With worldwide revenue nearly tripling to $4.7 billion, ringback tones will fall just short of mobile gaming revenue in capturing the largest share of the mobile premium content market (not including mobile video and mobile TV).

Overall, the global retail market for mobile premium is projected to reach $29 billion by 2012, according to MultiMedia Intelligence. Developed markets, such as Japan and Korea, have seen dramatic growth in premium content, with some operators seeing data revenue exceed 30% of total service revenue. As key Asian markets continue to evolve, growth has shifted to Europe and then the Americas.

"Ringback tones are quickly becoming the 'Golden Child' of the mobile music market, due to a winning combination of consumer popularity, and minimal impact from DRM or piracy," according to Frank Dickson, Chief Research Officer with MultiMedia Intelligence. "The current leading mobile premium content category of realtones is already facing challenges. Consumers increasingly are able to create their own ringtones. The price disparity compared to a full track download is also a growing factor."

MultiMedia Intelligence also learned:

* Realtone ringtones are displacing polyphonic ringtones in all regional markets. * Retail mobile music is nearly a mature market in South Korea, but an expanding market in Japan. By 2012, the mobile music market in Japan, for example, will be over 7 times the size of the mobile music market in South Korea. * Streaming mobile music is growing; however, it does not yet have the market scale compared to other mobile music categories. Mobile games and adult content are continuing to grow, but at gradually slowing rates.

The research report, "Dough-Ra-Mi: A Look at Mobile Music, Ringtones, Ringbacks, Games, Graphics & Adult Content,” examines and forecasts key market verticals in the mobile handset market.

More...

Back to Headlines...

Apple Watch Apple Watch

iPhone 6 and iPhone 6 Plus iPhone 6 and iPhone 6 Plus

Amazon Fire Amazon Fire

Samsung Z - Tizen Samsung Z - Tizen

LG G3 LG G3

HTC One mini 2 HTC One mini 2

OnePlus One OnePlus One

HTC One (M8) HTC One (M8)

Samsung Gear 2 Tizen Watch Samsung Gear 2 Tizen Watch

HP VoiceTab HP VoiceTab

T200 octa-core T200 octa-core

Nokia 2520 Tablet Nokia 2520 Tablet

Samsung Galaxy Round Samsung Galaxy Round

BlackBerry Z30 BlackBerry Z30

iPhone 5S and iPhone 5C iPhone 5S and iPhone 5C

Samsung Galaxy Mega Samsung Galaxy Mega

Sony SmartWatch 2 Sony SmartWatch 2

iOS 7 iOS 7

Jolla Jolla

BlackBerry Z10 BlackBerry Z10

Galaxy S 4 Galaxy S 4

Galaxy Note 8.0 Galaxy Note 8.0

Ubuntu on Tablets Ubuntu on Tablets

LG Optimus G Pro L-04E LG Optimus G Pro L-04E

Firefox OS Firefox OS

Sony Zperia Z Sony Zperia Z



 

Valid HTML 4.1!

RSS © 1999-2017 Traques LLC
All times recorded in UTC
webmaster@MobileTechNews.com