AT&T Inc. and Yahoo! Inc. announced that beginning today Yahoo! oneSearchTM powers mobile Internet searches made through AT&T’s on-deck MEdia Net portal. AT&T is the first U.S. carrier to integrate Yahoo!'s innovative mobile search service directly into their portal. This announcement builds on the expanded strategic alliance the companies announced earlier this year.
Yahoo! oneSearch will provide customers who search AT&T MEdia Net with access to news, financial information, weather conditions, Flickr™ photos and Web images, as well as Web and mobile web sites. Yahoo! oneSearch will also display relevant ringtones, wallpaper, games and other content available in the AT&T MEdia Mall within search results, eliminating the need for customers to search within a separate window for downloadable content. AT&T’s YELLOWPAGES.COM will provide local search information to customers as part of the agreement.
Yahoo! oneSearch is designed for the needs of mobile user, intuitively returning results grouped around the user’s query intent. For instance, when users search for a sports team, Yahoo! returns the latest scores, schedules, team profiles, roster, news, images and a link to the team’s Web site. Alternatively, if a user searches for a movie, Yahoo! returns show times at local theatres, reviews, news articles and information on the cast. Consumers no longer need to surf through a sea of links to find the information they want while on-the-go. Yahoo! oneSearch delivers relevant information on any topic.
Also beginning today, Yahoo! will provide mobile-sponsored search advertising within mobile search results conducted through the AT&T MEdia Net portal.
“Our customers want mobile search to be convenient and intuitive, and Yahoo! oneSearch is an important step for us in delivering that level of experience to them,” said Michael Bowling, vice president—Converged Services, AT&T.
"With Yahoo! oneSearch, we created an award-winning mobile-first search experience capable of delivering relevant answers to mobile users on-the-go. With over 60 partnerships with leading mobile operators around the globe, we are a leader in mobile search and are incredibly excited to bring Yahoo! oneSearch to more and more users every day,” said Bruce Stewart, vice president and general manager, Connected Life Americas, Yahoo! Inc. “Together, AT&T and Yahoo! are meeting consumer demand for compelling mobile services, while creating scale for advertisers, enabling them to reach the rapidly growing audience of mobile consumers.”
“Yahoo! oneSearch has proven to be one of the leading mobile Internet search products on the market, and Yahoo! has been successful in partnering with carriers globally,” said Scott Ellison, vice president, Mobile & Wireless Communications, IDC. “This partnership with AT&T will enable Yahoo! to reach tens of millions of mobile Internet users in the United States and provide advertisers with reach and scale.”