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Virgin Mobile USA begins integrating Helio devices and services
Posted: 10-Sep-2008 [Source: Virgin Mobile USA]

[Virgin Mobile announces plans to begin integrating Helio handsets and services.]

On August 22, 2008, Virgin Mobile USA completed its acquisition of Helio, the mobile telecommunications company best known for its advanced mobile services and exclusive high-end connection devices. Today, Virgin Mobile USA unveiled its new branding message to highlight the acquisition: "Helio By Virgin Mobile: Plan To Have It All."

Immediate plans include the launch of the Shuttle, Virgin Mobile USA's first handset enabled to integrate such Helio services as Buddy Beacon(TM); and the enhancement of Helio's $80 A La Carte plan, effective today, to include Unlimited Minutes rather than the current 1500 minute allocation. The new terms of the Helio A La Carte plan, which mirror Virgin Mobile USA's Totally Unlimited prepaid voice plan at $79.99, will be available for current and future Helio members. More information is available at www.helio.com.

"We are bringing our customer-first approach to postpaid with the goal of empowering our Customers and Members with value, choice, and flexibility," said Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA. "These initial steps, delivering the best value in postpaid for Unlimited calling, are just signals of things to come as we look to make Helio products and services even more accessible and attractive.

"Helio devices like the Ocean and its brilliant data services are alive and well, and there will be opportunities in the immediate future for crossover benefits," he added. "We look forward to revealing how future integration will allow wireless customers to 'plan to have it all,' and intend to build the best customer experience overall in wireless, taking advantage of the best of both companies."

The transition for Helio's approximate 170,000 postpaid members and Virgin Mobile's 5 million prepaid customers has been seamless. For now, the two customer care services and sales operations are separate, with further integration planned over the next several months.

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