[AdMob releases August 2008 metrics looking at trafic showing Apple's iPhone to be the fastest growing device worldwide last month.]

San Mateo, CA -- AdMob, the world's largest mobile advertising marketplace, today highlighted the rapid and global growth of smartphone usage in their August 2008 AdMob Mobile Metrics Report. The anticipated launch of new smartphones in the coming months, including the first of Google’s Android phones, the RIM Bold, and the Nokia N96, is a strong indication that this growth is likely to continue throughout the year.

According to the report, the Apple iPhone was the fastest growing device in the world last month and ended August with more than 2.9 million requests per day. Worldwide Smartphones accounted for 25.8 percent of traffic in August, up 3.4 percent since May 2008. The top five smartphones in the US – the BlackBerry Pearl, Palm Centro, BlackBerry Curve, Apple iPhone, and Samsung Instinct – generated 12.9 percent of all US traffic in August, a 2.4 percent increase over July.

Other highlights from the August 2008 report:

• Nokia has 62.4 percent of worldwide smartphone traffic in August, with more than 50 percent in every region except North America. In the US, Nokia does not have a top 20 ranked smartphone.

• RIM is in second place worldwide with 10.8 percent of smartphone traffic with the large majority of that coming from North America. RIM leads in the US with 31.2 percent of smartphone traffic and manufactures three of the top 10 devices.

• Motorola and SonyEriccson have a large share of overall mobile traffic, but neither has a smartphone ranked in the top 20 worldwide.

• Smartphones continue to increase marketshare in the US, accounting for 23.7 percent of traffic in August, up 3.5 percent since May 2008.

The full August 2008 report with additional details and all previous reports are available for free download at: www.admob.com/metrics.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem. AdMob classifies a device as a smartphone when it has an identifiable operating system and continually updates the list as new phones with advanced functionality enter the market.

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