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Fox Reality channel launches on the iPhone
Posted: 14-Oct-2008 [Source: Fox Reality Channel]

[FoxReality content arrives on the iPhone.]

Los Angeles -- Fox Reality Channel, the only all-reality, all-the-time cable and satellite network, heats up this fall with the debut of the first Apple® iPhone™ mobile video service to feature reality-only content. The mobile service is aimed at keeping the legions of reality fans engaged and passionate, by enabling them to access unscripted programming anytime and anywhere. It is the first and only service to deliver mobile video for Fox Reality Channel, and includes opportunities for targeted, dynamic mobile advertising. Fox Reality Mobile is available now, and can be directly accessed on iPhones™ and smartphones either online via www.foxreality.com or via mobile URL http://mvideo.foxreality.com.

Mobile users will have the opportunity to view behind-the-scenes clips, and bonus content from Fox Reality Channel Original Series, “Battle of the Bods”, “2008 Fox Reality Channel Really Awards”, “Solitary”, “The Academy”, “Gimme My Reality Show!”, “Reality Binge”, and “Night Club Confessions” to name a few. In addition, users will be able to share their favorite video content mobile-to-mobile with a “Send-to-Friend” feature, as well as save their favorites and search for more Fox Reality Channel videos.

The mobile video content is made possible through the use of Transpera’s Bridge System and advertising platform, which couples content and targeted ads to make the experience seamless for the user, and offers advertisers the ability to imbed their messages in a variety of formats.

“Giving the reality fan access anywhere on their terms is our goal. Given the ease of use of the iPhone™, combined with the ad delivery abilities of Transpera, we believe that the experience of the user will be exceptional,” said Ed Skolarus, Vice President, Business and Operations, Fox Reality Channel. “Reality fans everywhere will receive real-time updated information along with new and exciting reality content on a daily basis making the service a must have.”

“We’re thrilled to work with Fox Reality Channel and believe by blending video delivery with seamless ad integration, mobile users will come away with an enjoyable video experience that partners can monetize,” said Frank Barbieri, founder and CEO of Transpera.

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