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Alltel Wireless Announces Launch of Latin Entertainment Line-up
Posted: 24-Oct-2008 [Source: Alltel Wireless]

[Alltel Wireless video-capable phone users now have access to Univision Movil and ES Musica programming.]

Little Rock, AR -- Alltel Wireless, America's largest network, announced today that customers with video-capable phones now have access to Univision Movil's video offerings, as well as GoTV's originally programmed music channel ES Musica.

Univision Movil's video offerings bring the programming strength of the leading Spanish-language media company in the U.S., to the mobile screen. Mobile clips include popular Univision shows such as "Noticiero Univision" (Emmy award-winning evening newscast), "El Gordo y La Flaca" (entertainment talk show), TeleFutura's "Escandalo TV" (celebrity talk show) and "Contacto Deportivo" (popular sports show). Video clips also include extensive coverage of award shows and sporting events from the two leading Spanish-language broadcast networks in the U.S.

GoTV's ES Musica channel features comprehensive Latin pop, rock, hip-hop, and reggaeton news and entertainment programming including music videos and behind-the-scenes coverage of live events.

Alltel Wireless teamed with Univision Movil and GoTV Networks to deliver these relevant mobile channels to its Hispanic customers. Univision Movil delivers the industry's most comprehensive Spanish-language suite of mobile offerings and GoTV Networks is the first and largest multi-platform new media network.

"As the mobile phone continues to evolve into a portable entertainment device, Alltel Wireless is constantly seeking ways to engage customers through their phones," said Kristi Crum, director of multimedia content for Alltel Wireless. "Univision Movil's video offerings and ES Musica deliver powerful and relevant Latin entertainment to our valued customers."

"Our relationship with Alltel Wireless continues to extend Univision Movil's video offerings to even more mobile subscribers in the marketplace," said Christopher Brunner, vice president, Mobile Content & Services for Univision Communications Inc. "As Hispanic usage of digital technologies increases at a faster pace than the general market, Univision Movil is committed to providing U.S. Hispanics with the mobile content they demand the most."

"GoTV is extremely pleased to bring ES Musica to Alltel Wireless," said Thomas Ellsworth, CEO of GoTV Networks. "This exceptional programming provides Alltel Wireless customers exciting cultural entertainment experiences when they are on the go."


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