[Caribou Coffee taps into mobile coupon trend using Cellfire's nobile coupon service.]

San Jose, CA -- Cellfire Inc., the only nationwide mobile coupon and discount offer service, announced that Caribou Coffee Company, Inc., the second largest company-owned gourmet coffeehouse operator, will accept Cellfire mobile coupons in all its 443 retail locations in the U.S. Consumers can now get $1 off any large drink or a free drink with purchase of a pound of coffee by using the Cellfire service.

"An increasing number of consumers are using their mobile phone for more than talking and texting and we are looking to tap into that trend," said Kathy Hollenhorst, Senior VP of Marketing of Caribou Coffee. "We're leveraging the Cellfire mobile coupon service to drive store traffic, increase trial of our great coffee and convert new guests into loyal customers."

Coffee lovers can take advantage of the exclusive deals at Caribou Coffee by subscribing to the Cellfire mobile coupon service at http://www.cellfire.com from their mobile Web browser or computer. Once they have signed up with Cellfire, consumers can access the Cellfire service anytime, anywhere to use the mobile coupons. They simply show the coupon offer code on their cell phone to the person at the register to receive the discount.

"Mobile coupons are an effective tool for increasing traffic, improving sales and rewarding loyalty," said Brent Dusing, CEO of Cellfire. "While consumers appreciate the convenient savings a mobile coupon provides, merchants like Caribou Coffee are able to use them to connect with their customers in a manner not achieved through other media given the phone is always with the consumer."

Consumers access the Cellfire mobile coupon service through an easy-to-use mobile application that resides on their cell phone or through a mobile Web browser. The service allows users to view and select from multiple offers across multiple merchants simultaneously. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use. Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan.

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