Virgin Mobile USA today announced the launch of Virgin Mobile Festival's 2008 Streaming Videos, available exclusively on the Virgin Mobile USA Shuttle and on Helio By Virgin Mobile handsets without an additional content charge* to Virgin Mobile USA and Helio customers. The 2008 Virgin Mobile Festival's Streaming Videos, sponsored by Ford Sync, are the first performances from a major festival made available on a mobile platform. Virgin Mobile USA customers with the Shuttle handset and Helio customers using the Ocean, Mysto, Fin or Heat can access these videos using their handsets. Performances from the 2008 Virgin Mobile Festival are also available for viewing online on http://www.music.msn.com/inconcert.
Performances by a wide variety of artists from the celebrated 2008 Virgin Mobile Festival are available on handsets including: Iggy Pop, KT Tunstall, The Offspring, Sharon Jones & the Dap Kings and Rodrigo Y Gabriela.
The debut of the 2008 Virgin Mobile Festival's Streaming Videos on both Virgin Mobile USA and Helio By Virgin Mobile cell phones gives customers a taste of the popular annual music event and marks Virgin Mobile USA's integration of new music content onto increasingly sophisticated mobile devices.
"Music has always been a passion point for our customers. We continue to break new ground, offer cutting-edge music content and satisfy the way people consume music content through their mobile phones," said Ron Faris, Director of Brand and Partnerships for Virgin Mobile USA. "Streaming these festival performances is another way to deepen the engagement between fans and bands with exclusive mobile entertainment."
To access the videos, Virgin Mobile USA customers should visit the VirginXL menu, select "Video Player" and then choose "Virgin Mobile Festival." Helio members should visit to the video homepage and click on "Virgin Mobile Festival videos" or enter VMFEST (863378) on the handset. These complimentary videos will be available on the handsets through December 31, 2008.
*Virgin Mobile USA customers who are not opted-in to VirginXL will need to pay a 15 cent charge for access. Helio customers who are not part of the "All In" Plan will need to pay the A La Carte data charge of 5 cents per 1 kb of data.