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AT&T and DIRECTV launch co-branded satellite service
Posted: 02-Feb-2009 [Source: AT&T]

[New AT&T | DIRECTV co-branded satellite service offered as part of an AT&T bundle including TV, broadband, home phone and wireless services. ]

Dallas and El Segundo, CA -- AT&T Mobility and Consumer Markets and DIRECTV, Inc. today launched AT&T | DIRECTV, a co-branded satellite service. AT&T | DIRECTV gives a compelling TV choice to the millions of consumers across the 22 states where AT&T operating companies offer wired residential broadband and voice services -- as well as exclusive ongoing discounts when combined with other AT&T services.

Through the new alliance, customers can enjoy AT&T | DIRECTV programming packages as part of an AT&T service bundle, including quadruple-play bundles with TV, broadband, home phone and wireless services -- something cable competitors do not offer today.

In the future, AT&T Mobility and Consumer Markets and DIRECTV plan to extend their combined services to bring more integrated and interactive features to consumers. By combining AT&T broadband and wireless assets with DIRECTV's exclusive content, AT&T | DIRECTV customers will be able to access and connect with their favorite programming across the three screens -- the TV, PC and wireless devices.

"Consumers today are looking for TV programming, features and equipment that enhance their entertainment experience, at a great price and as part of a complete, integrated bundle of services," said Jeff Weber, vice president of video services for AT&T Operations Inc. "By combining the strengths of our companies, we're well positioned to grow our subscriber base and build the foundation for future innovative features and integrated services."

Paul Guyardo, DIRECTV chief sales and marketing officer, said: "This is really a game-changing event in the industry because it enables us to give customers a stellar television experience whenever and wherever they want. Our alliance gives consumers an integrated bundle of services that blows cable away."

AT&T | DIRECTV is part of the AT&T Advanced TV portfolio, which makes bundled TV service available to every AT&T customer through either Internet Protocol (IP)-based AT&T U-verse(SM) TV or AT&T | DIRECTV satellite service.

AT&T | DIRECTV gives customers who are not yet able to order U-verse TV the option of satellite service, and replaces a previous agreement with DISH Network. Current subscribers to AT&T | DISH Network® service will continue to receive the same quality service they enjoy today.


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