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MediaFLO mobile TV to be available during Mobile World Congress 2009
Posted: 05-Feb-2009 [Source: Qualcomm]

[Qualcomm and Abertis Telecom to deliver live citywide MediaFLO mobile TV during the Mobile World Congress February 16-19 in Barcelona.]

San Diego, CA -- Qualcomm Incorporated and Abertis Telecom, one of the leading telecommunications infrastructure and services operators in Europe, today announced that they will collaborate to bring a live MediaFLO(TM) broadcast mobile TV demonstration to Mobile World Congress, February 16-19, 2009. At this year's conference and for the first time, the MediaFLO network will broadcast both at the show venue and throughout the city of Barcelona to showcase the high-quality mobile TV coverage and performance MediaFLO technology delivers in a range of geographic environments.

Abertis Telecom is collaborating with Qualcomm to promote mobile broadcast services at this year's Mobile World Congress. Demonstrating a citywide MediaFLO network provides an opportunity for show attendees and potential mobile TV ecosystem partners to witness the many advantages of mobile broadcast services first-hand. Abertis Telecom, as a telecommunication infrastructure operator, believes that telecom networks and infrastructure providers should be ready to support different technologies and business models that best meet consumer needs within an open and transparent regulatory structure.

The MediaFLO demonstration will feature more than 30 channels of content, including a large collection of Spanish programming from Abertis, and international channels from France24, ProSieben and others. IP datacasting, Clipcasting(TM) media and interactive services for voting, chatting and m-commerce, as well as updating social networking sites while watching mobile TV shows, will round out the applications on display. Devices will include commercial and pre-commercial handsets, mobile TV receivers and Wi-FiĀ® accessories for MediaFLO that allow Wi-Fi enabled smartphones to receive live television broadcasts using the MediaFLO platform. The Wi-Fi accessories are concept devices intended to show a possible means for bringing broadcast mobile TV services to the large installed base of smartphone users.

"Setting up a citywide demo network allows us to display the innovative services supported by MediaFLO technology and new device categories that will help unlock what some industry analysts predict will be a global market opportunity approaching USD$10 billion in the next five years," said Neville Meijers, senior vice president and general manager of Qualcomm MediaFLO Technologies. "In addition to superior channel capacity, the MediaFLO platform supports interactive broadcast mobile TV and other value-added features, which directly translate into increased revenue opportunities for mobile TV providers."

The citywide MediaFLO network is supported by three transmitter sites placed throughout the city of Barcelona. The 8 MHz network will run on European Channel 56 (754 center frequency). MediaFLO technology demonstrations can be seen at Mobile World Congress in Qualcomm's booth (Booth B53, Hall 8) and Abertis' booth (Courtyard 11, CY11, Spanish Pavilion).

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