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Boost Mobile challenges Virgin Mobile's new unlimited plans
Posted: 10-Apr-2009 [Source: Boost Mobile]

[Boost Mobile says its unlimited plans can save consumers more than $240/year compared to similar plans from Virgin Mobile.]

Irvine, CA -- Not all unlimited prepaid cell phone plans are created equal. The recently launched Virgin Mobile $49.99/month plan can actually cost consumers closer to $72/month when fees for text messaging, Web and telecom taxes are added in. Alternatively, consumers get superior value – a savings of more than $240 a year – with Boost Mobile’s flat-rate prepaid plan, which offers unlimited nationwide talk, text and multimedia messaging, wireless Web access and nationwide Walkie-Talkie that reaches more than 274 million people in more than 15,800 cities across the U.S. for an all-inclusive price of $50/month.

While the Virgin Mobile plan includes unlimited talk, those looking to send text messages will need to pay an additional $10 per month. Research shows that text messaging is on the rise, closing in on mobile phone calls as consumers’ communication of choice. According to CTIA (Cellular Telecommunications Industry Association), text messaging traffic grew to more than 75 billion messages per month in the United States in 2008, up from 7.2 billion per month in 2005.

“Our customers are very connection-centric, which means they use their phones to not only talk, but also to send texts, find sports scores or weather on the mobile Web and instantly connect with people via Walkie-Talkie, which is why we offer all these unlimited services in our popular all-you-can-eat plan,” said Matt Carter, President at Boost Mobile. “Others may try to compete, but we are confident that our offering is still the best value in the prepaid marketplace and provides consumers with a comprehensive suite of services that they are looking for from their wireless provider at an affordable price.”

In addition to saving consumers more than $200 per year, Boost Mobile’s plan, unlike Virgin Mobile’s plan, offers consumers picture messaging, text messaging, Web access and the popular Walkie-Talkie feature. Boost Mobile offers the fastest national “push-to-talk” network available in the prepaid industry.* More than 90 percent of Boost iDEN customers surveyed say they use nationwide Boost Walkie-Talkie, and 70 percent of those customers use the service daily.


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