[LG Mobile Phone and BART kickoff mobile phone recycling program in Bay Area.]

Oakland and San Diego -- LGE MobileComm U.S.A., (LG Mobile Phones) has joined forces with BART, of the San Francisco Bay Area, to redefine convenience in mobile device recycling. Kicking off on June 8, LG is outfitting six BART stations with recycling receptacles, encouraging routine customers to drop off their mobile phones, chargers and accessories, from any manufacturer. Commuters can also receive a prepaid mailer online or through "Txt to Recycle," an additional component to LG's green initiatives, and easily recycle their unused or old mobile phones. The program is one of many initiatives in LG's ecoMobilization program to inspire people to make a difference.

As a leader in the mobile phone industry, LG has taken the initiative to educate on the benefits of mobile device recycling. According to the Environmental Protection Agency, only 10% of sold mobile phones get recycled and most people do not know where to recycle them. To make the process as effortless as possible, LG is choosing high traffic areas to place receptacles and multiple ways to receive prepaid mailers including all supplies needed to return your mobile device. To participate in the "Txt to Recycle" component of ecoMobilization, simply text "BART" to 57985, and when you receive a text back, reply with your mailing address for a postage-paid mailer to be sent to your front door. You can also use your own packaging by printing a postage-paid label at www.ecoMobilize.com.

"It is our job to stay in tune and proactive as eco-insights develop," said Ehtisham Rabbani, vice president of product strategy and marketing for LG Mobile Phones. "Being eco-friendly doesn't happen overnight. This is a process LG is whole-heartedly committed to and with the expansion of ecoMobilization and partnerships such as ours with BART, we can already feel a difference."

"As the issue of e-waste becomes an increasingly large problem, we are making it simple for you to make a difference," BART Board President Thomas Blalock said. "BART and LG are offering three easy ways for BART riders to get involved and dispose of their unused electronics in a free and responsible way: Riders can physically drop off old mobile phones, chargers and accessories at designated BART stations; text LG to receive a prepaid mailer or go online for a downloadable postage-paid label."

Recycling receptacles can be found at the following stations:

Civic Center

Powell Street

Montgomery Street

Embarcadero

Oakland City Center/12 Street

Dublin/Pleasanton

This program runs through July 6, 2009. For more information regarding LG ecoMobilization and its three pronged approach to motivate, educate and activate, please visit: www.ecoMobilize.com.

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