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Apple iPhone "Wake Up Call" for Cell Phone Manufacturers
Posted: 08-Jul-2009 [Source: Stragegy Analytics]

[Apple's iPhone prompts "wake up call" for cell phone manufacturers to focus on the user experience report Strategy Analytics.]

Boston -- The Strategy Analytics Wireless Device Lab report, “Device OEMs Focus on User Experience: The Devil is in the Details,” shows that while some cell phone manufacturers professed to always having a user-focused approach, others admitted that the Apple iPhone was “a wake up call” to increase their focus on the user experience.

“In interviews with leading cell phone makers, Strategy Analytics found that this has caused some cell phone makers to restructure their organization,” commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. “Those that adapted more quickly continue to reap the benefits, while the others struggle to catch up.”

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "All cell phone makers still face several challenges to implementing this focus on user experience, including implementing cohesive internal processes to design and develop a holistic experience.”

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